Inside the December 2021/January 2022 Issue of NZ Marketing

Your guide to essential marketing, advertising and media matters in New Zealand.

The Future Trends Issue

Innovation is all around us. From the way we connect with people IRL to buying a pair of shoes virtually; the tools, tech and most importantly tenacity of individuals who are taking society forward is quite mind-blowing.This issue of NZ Marketing magazine is all about discovery, innovation and embracing the future of marketing. From celebrating the winning marketers and marketing initiatives at the 2021 TVNZ-NZ Marketing Awards, and how they’re pioneering new paths in their respective disciples, to unpacking the biggest trends expected to shape the industry in the coming year, it’s a great forward-focused read.

There’s plenty to get excited about too when I think about were the industry is headed. While 2021 has seen marketers grapple with data and privacy concerns as the first- vs third-party debate heats up, 2022 has the promise of new technologies which will allow brands to reach audiences in new, more personalised ways. Read more as several industry leaders unpack the hottest trends in marketing.

We also have a special feature on the future of content marketing brought to you by Medium Rare Content Agency. Our writers unpack this growing marketing trend from two specific angles, including; insight from marketers who are producing content with tremendous success, and publishers who are changing their editorial model to help hero branded content that resonates with readers.

And, while we didn’t get to celebrate our Awards winners in-person, you can enjoy their stories of success at your leisure over the summer break.

Plus, the future of influencer marketing, a survey of senior marketers on their approach to marketing challenges in the coming years and a sit-down with Google on privacy and the future of digital advertising.

Get your hands on a digital copy of our award-winning magazine today for a discounted $15 for a 1-year (4 issue) subscription. To subscribe to NZ Marketing magazine, click here.

Or read the issue online if you are an existing subscriber, here.

Follow more updates from NZ Marketing via our social media pages: @nzmarketingmag

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About Bernadette Basagre

Bernadette is a content writer across SCG Business titles, The Register and Idealog. To get in touch with her, email [email protected].

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