Marketing

NZ Marketing catches up with Jo Mitchell to get her thoughts on where marketing is headed in 2021 and the lessons marketers can take from a Covid-19-tainted 2020.

The Brand Finance Brand Guardianship Index 2021 has been released and we have details of the top brand guardians and how they may inspire your brand leadership.

In the first feature of our Beyond 2020 series we ask some of New Zealand’s leading marketing minds where they think the industry is headed, and what the future of marketing communications looks like.

Inside our Awards Issue we profile all the winning entries from the TVNZ-NZ Marketing Awards, complete with exclusive interviews and a look at the exceptional marketing strategies behind those winning campaigns.

When putting together a marketing proposal, it must be on brand, in line with key messaging, and consistent with the organisations external communications. Here are some top tips from an expert on how to write a compelling proposal or bid.

Brazilian specialist in digital content and digital marketing, Tiago Ribeiro, highlights two marketing strategies brands need to consider in the wake of the expansion of e-commerce in the current global climate.

With brands now more visible than ever, but budgets tightening because of Covid-19’s impact (and recession), marketers and communications professionals need to be innovative in how they get their messages across. As they look to increase evaluation, refine content and enhance owned media, a new report offers some insight into how the comms and marketing profession must evolve.

Auckland Art Gallery Toi o Tāmaki is one of Aotearoa New Zealand’s oldest art institutions, and the country’s largest art experience. Helping celebrate Māori artists at an upcoming exhibition, luxury brand specialist Tania Stoyanof is using Māori-led marketing strategy to help create exceptional experiences for art-lovers. She shares unique insight and lessons for marketers operating in the cultural space.

A look inside the latest issue of NZ Marketing magazine, including: Marketing Brand NZ to Kiwis, The Future of Events, Breaking Down the Silos in Marketing, Design-led Digital Marketing Advice and a whole lot more.

Heading up an award-winning sales team at oOh!media, Sales Director Ben Gibb sits down with NZ Marketing for a wide-ranging discussion on the state of OOH in the time of Covid-19. He shares unique insight on where the industry is headed, the impact of new technologies such as programmatic and his winning sales philosophy.