Blog - Page 54 of 80 - New Zealand Marketing Magazine

Travel/Leisure 2021

With international borders closed, Tourism Holdings Limited had to switch marketing strategy abruptly for the local market.

With a declining audience and strong competitors, Flava transformed into one of the country’s leading radio stations, by bring back classics.

Ahmad Salim shares why 2021 was the time to make bold moves, and what the future holds for creative marketing in NZ.

Creative marketers tell how embracing the challenges of modern marketing and channelling a collective response can be a winning combo.

As first-party data becomes increasingly valuable, we look at a different way of harnessing customer loyalty.

Melodie Vickars shares what it takes to create a campaign that balances heart and science and shows up for customers when it matters.

KARGO has acquired attention-based mobile advertising business Parsec, helping clients buy digital media based on how long it’s on screen.

Sean Wiggans, General Manager Marketing at Turners Auto Retail Division, explores what it takes to create a much-loved character campaign.

With a humorous yet serious campaign, the Department of Internal Affairs sparked the conversation about how to stay safe online.

With a fun and vibrant marketing campaign, Ryman Healthcare have completely redefined the meaning of retirement.