Key to creating a compelling customer experience is cultivating a brand culture that resonates company-wide. Strategy and consumer insights company, One Picture, say that by fully engaging with the challenges faced by consumers, they are able to better assist brands foster this culture.
Auckland Art Gallery Toi o Tāmaki is one of Aotearoa New Zealand’s oldest art institutions, and the country’s largest art experience. Helping celebrate Māori artists at an upcoming exhibition, luxury brand specialist Tania Stoyanof is using Māori-led marketing strategy to help create exceptional experiences for art-lovers. She shares unique insight and lessons for marketers operating in the cultural space.
As change rhetoric rules the day, Damon Stapleton shares the tried-and-tested creative laws he lives by and that have proved invaluable in creating compelling marketing.
A look inside the latest issue of NZ Marketing magazine, including: Marketing Brand NZ to Kiwis, The Future of Events, Breaking Down the Silos in Marketing, Design-led Digital Marketing Advice and a whole lot more.
A look into what’s shaping the latest augmented reality trends in New Zealand, and how these are changing the way marketers reach their customers.
An exclusive chat with Jodi O’Donnell, Commercial Director at TVNZ, on why the broadcaster is the media business of choice for most Kiwis, how the challenge of Covid-19 has effected this and what she’s doing to better engage marketers.
Heading up an award-winning sales team at oOh!media, Sales Director Ben Gibb sits down with NZ Marketing for a wide-ranging discussion on the state of OOH in the time of Covid-19. He shares unique insight on where the industry is headed, the impact of new technologies such as programmatic and his winning sales philosophy.
Sending transactional documents by email sounds easy, but it’s a minefield for the uninitiated. Leading the way in digital communications, Cumulo9 is helping safeguard consumers while optimising CX.
Simplifying the path to purchase for buyers and brands, ReachMedia is leading the way in smart letterbox flier distribution in New Zealand.