Kiwis say brands aren’t keeping their promises. What can businesses do about it?
Storm Day, CEO of Droga5 Aotearoa, says customer experience isn’t a ‘nice to have’ – it should be at the core of every decision.
AuthorStorm Day
The Brand Experience Gap: Why NZ brands are facing their biggest challenge yet
A recent research by Accenture Group and FiftyFive5 reveal that Kiwi brands are not delivering on their brand promises.