Jonathan Cotton explores how data, with its certitude, measurability, unvarnished truths, is powering more personalised customer experiences.
When it comes to creative industries, big isn’t necessarily best. Sure, large Auckland agencies win a lot of awards, but as Jonathan Cotton discovers, there’s more to the business of marketing than trophies and glitzy gatherings.
It’s a tough landscape out there for marketers at the moment, but there’s still a lot to get excited about… From VR and 5G to greater personalisation, Jonathan Cotton takes a look at the trends.
Catchi’s optimisation programme has driven real gains for Les Mills. Now, as the fitness business grows its online option, the pair are breaking new ground, ditching old models and bringing clarity to analytics and optimisation complexity.
Live, virtual, hybrid, experiential – where are events headed in our new Covid-19 reality? Jonathan Cotton asks the question of marketers looking to leverage new technologies and (forced) trends so to maximise brand exposure and ROI.
What are the keys to getting the most out of your relationship with a media planner? Jonathan Cotton picks some big brains at MediaCom to find out.
It’s an omni-channel, context-sensitive, hyper-personalised world out there, and customers expect consistent brand interactions across every touch point. Paid, earned and owned – someone’s going to have to bring it all together. Jonathan Cotton asks who and how?