What drives sales? Making your audience hungry (and happy)
TRA Head of Strategy Carl Sarney looks back at four years of data analysis and discovers the power of making your audience feel hungry.
AuthorCarl Sarney
Not much change, but a lot of differences
For the first time Australians were surveyed on what their favourite ad is, so what is the difference between the two audiences?
The secret to becoming New Zealand’s favourite ad
Regular Carl Sarney from TRA talks what it takes to make it onto the list of New Zealand’s top 10 ads.
Cookie-less and confident: The evolving role of television commercials in New Zealand
Every three months, TRA and ThinkTV look into everyone’s favourite TV commercials and their effectiveness.
The Elephant Degustation: A Long-term Approach to Recovering Stronger
Carl Sarney Head of Strategy at TRA offers unique insight from a roundtable discussion involving a group of Chief Marketing Officers from around Auckland.