A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
When a crisis occurs, who do you call? Who indelibly comes to mind? Ghostbusters, Batman, Wonder Woman? We know no fantasy fictional character who can aid during this Covid-19 pandemic. But, we do know a super-marketer.
Forget last year, 2021 is finally here and you’re ready to make a splash with that shiny new marketing strategy. Having identified your goals and researched the market, you’ll be keen to dive straight into some well-chosen tactics – top of which should be your website.
NZ Marketing catches up with Jo Mitchell to get her thoughts on where marketing is headed in 2021 and the lessons marketers can take from a Covid-19-tainted 2020.
The Brand Finance Brand Guardianship Index 2021 has been released and we have details of the top brand guardians and how they may inspire your brand leadership.
Marketing consultant Gemma Ede shares what she and Mark Ritson have to say about being a badass brand in 2021.
Mary Winter from Principals looks at the brands that have won over Kiwis during this annus horribilis.
Soaring election advertising spend has pulled the market out of its Covid-19 slump, but is this trend set to continue in 2021? We chat exclusively to Jane Ractliffe who gives insight into media and marketing ad spend in 2021.
The demise of cookies is a big challenge for the industry, but also a huge opportunity for innovative marketers to really engage their audience. Andraz Tori explores how marketers can use new behaviour to draw people into their advertising.
Compelling customer insights have always been the inspiration for great marketing, innovation and business activity. Nathan Baird says that now more than ever, these insights are required to adapt and innovate for changing market conditions and customer needs.
In the first feature of our Beyond 2020 series we ask some of New Zealand’s leading marketing minds where they think the industry is headed, and what the future of marketing communications looks like.