NZ Marketing Map of Adland 2021
In the March/April 2021 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.
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Industry insights
A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Social Media and Brand Sponsorship: Cracking the Code
Mel Moss describes how social media can be used to create an extraordinary value exchange between brands, customers and sponsorships.
Digital Marketing Drives Retail Business
In a year punctuated by the Covid-19 pandemic and ongoing business and retail challenges, digital marketing campaigns took pride of place at the Shop! ANZ 2020 Retail Marketing Awards.
Native Advertising: A Misunderstood Medium; Storytelling For Greater Impact
Too many marketers have relegated native advertising to its most simplistic form, forgetting its inherent superpower – the ability to adapt to any environment. It’s time to unleash creativity and unlock immersive customer experiences, says Verizon Media’s New Zealand Sales Director, Arnaud Calonne & Head of Native, Sebastian Graham.
Stand Out On the Page
A marketer who knows how to get the most out of her magazine advertising is Karen Warman, Marketing Manager at Resene. She speaks to NZ Marketing about the power of bespoke magazine marketing.
New Research: Motive Trumps Incentive in Covid-19 Advertising
New research could provide critical insights for marketers and creatives when producing Covid-19 advertising. Experts say advertising campaigns in general need to model positive internal motivation rather than external reasons like reward or punishment if they are to be effective.
Contextualising the Facebook, Google, News Media Bargaining Debacle
We get reaction to the Google, Facebook, Australian Government showdown over the News Media Bargaining Code, and asks how this may play out in New Zealand.
Lessons in Brand Marketing for 2021
With the world much changed in the past 12 months, brands have had to reevaluate their offerings and strategies as to the best approach for engaging customers. From media plans and e-commerce integration to creative brand building and agency relationships, Bruce Gourley shares his insights into the future of brand marketing in New Zealand.
Marketers Assess Impact of 2020 on the Future of Advertising
New research into expert opinion on the impact of 2020 on the future of advertising has been released and the findings point to eight scenarios marketers think are likely by 2030.
The Elephant Degustation: A Long-term Approach to Recovering Stronger
Carl Sarney Head of Strategy at TRA offers unique insight from a roundtable discussion involving a group of Chief Marketing Officers from around Auckland.