Spark took a quarter-car on a road trip
Before you ask: yes they really did chop up a car. Spark’s latest campaign aimed to capture joy and optimism. But first came the angle grinder.
AuthorRachel Tsai
Mitre 10 lets Wonder Walk do the talking at Laneway Festival
Mitre 10’s Wonder Walk felt like stepping through a portal into another world where new sensory experiences await at every turn.
Real staff shine in brand ads
Who better to champion your brand than the people who rep it every day? It’s no surprise more employees are appearing in ads.
How to join in with events
People love getting together, and events are a great environment to showcase your brand. But how can you show up to the party?
Up & comer: Strategist takes the magpie approach
Special PR strategist Nina Richardson loves that there are lots of different right answers… all grounded in truth.
Young audiences are hard to reach. But not for Re: News
Multimedia journalist Zoe Madden-Smith says Re: News easily engages the hard-to-reach rangatahi because they know what they want.
Mates have a sweet as idea
A chat over drinks with some mates led entrepreneur Joe Harawira to create Wai Mānuka, a product now breaking into international markets.
Advertising is about ‘the power of ideas’
Zola Prendeville is a senior media planner buyer at MBM Wellington. She brings zest to her work and a genuine care for people.
How retail media expert Samantha Osborne connects with customers
Samantha Osborne, general manager of Cartology NZ, loves an opportunity to drive results. She’s been at the forefront of retail media in New Zealand from the beginning.