Rachel Tsai, Author at New Zealand Marketing magazine

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How to make social media feel social

The secret to winning on social media lies in the name: these channels are meant to be social spaces, says The Attention Seeker’s Nathan James.

No maths, no environmental guilt trips… Why Lightforce Solar threw out the usual script and harnessed sports stars to grow the category.

Twenty-four biscuits in a day might be too many for most people, but Griffin’s latest campaign does just that – it’s what their customers want.

In 2022, robbers broke into a wine retailer in Ponsonby, Auckland. Among the 56 exclusive vintages stolen, only one was from New Zealand.

NZ Police’s Jess Bovey says her job’s about engaging the public in a fun way so they’ll pay attention when the message is serious.

How do you make an anti-drink driving campaign that does the numbers? McCann NZ figured it out in a pub toilet, with a booze accountant.

From studying at Otago University to becoming colleagues at OMD, Coco Scott-Howman and Karma Gyeltshen talk us through their career journeys.

To William Terite, journalism means more than reporting the news. It’s about serving his community and fostering the exchange of ideas.

When Jo Martin first heard about Breadywear – specialty clothing to help Kiwis take their Vogel’s overseas – she thought it was “wild”.

Instead of the usual PR launch, Asahi Super Dry Nama Jokki returned to Aotearoa with a pop-up experience featuring J-pop beats and DIY ramen.