Rachel Tsai, Author at New Zealand Marketing magazine

Destiny Bay turns wine heist into a selling point

In 2022, robbers broke into a wine retailer in Ponsonby, Auckland. Among the 56 exclusive vintages stolen, only one was from New Zealand.

NZ Police’s Jess Bovey says her job’s about engaging the public in a fun way so they’ll pay attention when the message is serious.

How do you make an anti-drink driving campaign that does the numbers? McCann NZ figured it out in a pub toilet, with a booze accountant.

From studying at Otago University to becoming colleagues at OMD, Coco Scott-Howman and Karma Gyeltshen talk us through their career journeys.

To William Terite, journalism means more than reporting the news. It’s about serving his community and fostering the exchange of ideas.

When Jo Martin first heard about Breadywear – specialty clothing to help Kiwis take their Vogel’s overseas – she thought it was “wild”.

Instead of the usual PR launch, Asahi Super Dry Nama Jokki returned to Aotearoa with a pop-up experience featuring J-pop beats and DIY ramen.

Before you ask: yes they really did chop up a car. Spark’s latest campaign aimed to capture joy and optimism. But first came the angle grinder.

Mitre 10’s Wonder Walk felt like stepping through a portal into another world where new sensory experiences await at every turn.

Who better to champion your brand than the people who rep it every day? It’s no surprise more employees are appearing in ads.