Rachel Tsai, Author at New Zealand Marketing magazine

Behind the scenes: Booze maths never adds up

How do you make an anti-drink driving campaign that does the numbers? McCann NZ figured it out in a pub toilet, with a booze accountant.

From studying at Otago University to becoming colleagues at OMD, Coco Scott-Howman and Karma Gyeltshen talk us through their career journeys.

To William Terite, journalism means more than reporting the news. It’s about serving his community and fostering the exchange of ideas.

When Jo Martin first heard about Breadywear – specialty clothing to help Kiwis take their Vogel’s overseas – she thought it was “wild”.

Instead of the usual PR launch, Asahi Super Dry Nama Jokki returned to Aotearoa with a pop-up experience featuring J-pop beats and DIY ramen.

Before you ask: yes they really did chop up a car. Spark’s latest campaign aimed to capture joy and optimism. But first came the angle grinder.

Mitre 10’s Wonder Walk felt like stepping through a portal into another world where new sensory experiences await at every turn.

Who better to champion your brand than the people who rep it every day? It’s no surprise more employees are appearing in ads.

People love getting together, and events are a great environment to showcase your brand. But how can you show up to the party?

Special PR strategist Nina Richardson loves that there are lots of different right answers… all grounded in truth.