Tourism New Zealand has spent over 20 years consistently building a strong and unique position for New Zealand as a holiday destination. But, with plateauing visitor arrivals and growing global competition, the brand needed a much-needed wakeup.
With a vision to be world-class in everything – especially chocolate-making – Whittaker’s is helping nurture some world-class marketing talent. So, it’s no surprise that mould-breaking Brand Manager, Liv Glazebrook, is this year’s TVNZ-NZ Marketing Young Marketer of the Year.
Annemarie Browne is in it to win it as she elevates Lotto NZ to the next level with her creative and integrated marketing strategies.
Financial services company, Sharesies started trading in 2017 with 100 investors and around $5,500 funds under management. Today, it has 163,000 customers and nearly $500 million funds under management. Here’s how a small shift in marketing strategy resulted in an exponential spike in investor confidence.
In the March/April 2021 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.
In a year punctuated by the Covid-19 pandemic and ongoing business and retail challenges, digital marketing campaigns took pride of place at the Shop! ANZ 2020 Retail Marketing Awards.
Too many marketers have relegated native advertising to its most simplistic form, forgetting its inherent superpower – the ability to adapt to any environment. It’s time to unleash creativity and unlock immersive customer experiences, says Verizon Media’s New Zealand Sales Director, Arnaud Calonne & Head of Native, Sebastian Graham.
A marketer who knows how to get the most out of her magazine advertising is Karen Warman, Marketing Manager at Resene. She speaks to NZ Marketing about the power of bespoke magazine marketing.
New research could provide critical insights for marketers and creatives when producing Covid-19 advertising. Experts say advertising campaigns in general need to model positive internal motivation rather than external reasons like reward or punishment if they are to be effective.
New research into expert opinion on the impact of 2020 on the future of advertising has been released and the findings point to eight scenarios marketers think are likely by 2030.