NZ Marketing Team, Author at New Zealand Marketing Magazine

Excellence in Fast-Moving Consumer Goods Strategy 2022

To combat the decline of the Rangitikei Free Range Chicken line, Tegel NZ decided to stand out from the crowd.

AIA built a technology solution that triggered search bids based on competitor TV ads running in real time.

IAG’s entry in the B2B Marketing Strategy category set about offering a product for tradies that spoke their language.

Mitre 10 has consistently rolled out inspirational campaigns, content and customer experiences that hit the nail on the head.

Madeline Youngman’s work for MONDAY Haircare helped her win Up-&-Coming Marketer of the Year 2022.

Industry support group, First Five Rungs, has announced an event for emerging talent to be held on Thursday, 16 March.

Australasian brands are prioritising investments in content creation and technology, Adobe has revealed in a report.

Are you a marketing decision maker? Take our ‘Agency Perceptions Survey: What Marketers Want’, in partnership with TRA.

Cartology shares insights into the habits of consumers, and what they mean for brands operating across hybrid environments.

With the impending launch of Netflix advertising, dentsu Aotearoa is poised to help clients evaluate if this opportunity is right for them.