Graham Medcalf, Author at New Zealand Marketing Magazine

Does Aotearoa have adequate venues for major events?

Graham Medcalf looks into New Zealand’s capacity to hold more large-scale events after Taylor Swift leaves out Aotearoa from her tour.

Graham Medcalf navigates how AI and machine learning will impact the marketing and advertising industry.

Graham Medcalf takes a deep dive into why New Zealand’s indie agencies are some of the best in the world.

The art of CX and a well-integrated marketing-strategy are a pair that is vital for any business wanting to achieve their goal.

At a time of soaring inflation and a cost-of-living crisis, marketers are faced with the dilemma of whether to acquire or retain consumers.

A long-term relationship is built on trust and belief, but it can also be enhanced with those magical reward points earned upon purchase.

With a jam-packed year of sports for New Zealand, NZ Marketing Magazine takes a look at the nature of sports sponsorships.

With a jam-packed year chocka full of sports in New Zealand, we take a look into the opportunities sports marketing and sponsorships hold.

As streaming services introduce ads, what does this mean for brands and how are local operators responding?

Graham Medcalf delves into the only way you can know which of your marketing elements are effective – the science of marketing attribution.