Graham Medcalf, Author at New Zealand Marketing Magazine

Getting that syncing feeling

The art of CX and a well-integrated marketing-strategy are a pair that is vital for any business wanting to achieve their goal.

At a time of soaring inflation and a cost-of-living crisis, marketers are faced with the dilemma of whether to acquire or retain consumers.

A long-term relationship is built on trust and belief, but it can also be enhanced with those magical reward points earned upon purchase.

With a jam-packed year of sports for New Zealand, NZ Marketing Magazine takes a look at the nature of sports sponsorships.

With a jam-packed year chocka full of sports in New Zealand, we take a look into the opportunities sports marketing and sponsorships hold.

As streaming services introduce ads, what does this mean for brands and how are local operators responding?

Graham Medcalf delves into the only way you can know which of your marketing elements are effective – the science of marketing attribution.

Graham Medcalf takes a look at how our uncertain world is making us rethink our values and consumer interactions.

Graham Medcalf and Sally Duggan compare and contrast views on the future of content marketing from marketing and publishing perspectives.

Multi-platform strategies that use all touchpoints are a challenge for New Zealand publishers. Graham Medcalf surveys the local landscape.