Call me loyal, I’ll hold you loyal too
A long-term relationship is built on trust and belief, but it can also be enhanced with those magical reward points earned upon purchase.
AuthorGraham Medcalf
Authenticity in sports sponsorship
With a jam-packed year of sports for New Zealand, NZ Marketing Magazine takes a look at the nature of sports sponsorships.
The Beauty of Sport
With a jam-packed year chocka full of sports in New Zealand, we take a look into the opportunities sports marketing and sponsorships hold.
Islands in the stream
As streaming services introduce ads, what does this mean for brands and how are local operators responding?
Measuring Attribution: What’s working?
Graham Medcalf delves into the only way you can know which of your marketing elements are effective – the science of marketing attribution.
Aligning values: Responsible media and brand messaging
Graham Medcalf takes a look at how our uncertain world is making us rethink our values and consumer interactions.
The future of content marketing
Graham Medcalf and Sally Duggan compare and contrast views on the future of content marketing from marketing and publishing perspectives.
Cross-platform publishing at a crossroads
Multi-platform strategies that use all touchpoints are a challenge for New Zealand publishers. Graham Medcalf surveys the local landscape.
Streaming into the future
Graham Medcalf asks top TV execs what they’re doing to help marketers best reach increasingly segmented consumers.
Marketing Brand NZ to Kiwis
While much of the world is still under the grips of the pandemic, New Zealand is opening up for business – but with a difference. With our borders largely closed to the outside world, and in a country reliant on selling Brand NZ to foreign markets, Graham Medcalf asks how marketers have pivoted and repositioned their brands to appeal to Kiwis.