How Thompson Spencer creates work that moves culture
Thompson Spencer shows how connecting every touchpoint with a single idea can create movements that engage whole communities.
Thompson Spencer Group
A collection of news stories and articles featuring Thompson Spencer Group. These pieces were published across NZ Marketing magazine’s print and online platforms.
Meet the founder: Thompson Spencer Group
Thompson Spencer Group shares the story behind why they started the agency, their favourite thing, key learnings and best advice.
Thompson Spencer’s magic year from merger to momentum
Thompson Spencer Group has moved from merger to momentum. The combined business has gone ‘boof’, says CEO Melanie Spencer.
Thompson Spencer Group plan to take over the world
Thompson Spencer Group isn’t mucking around – the newly formed super group got together because they have big ambitions. When we meet, it’s eight days […]
Clicking together: the new age of social media
Industry experts share how brands should show up online in 2025 by showing audience authenticity, authority and a sense of community.
In the mix
As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.
Rethinking integration: PR agencies roll with the changing tide
Caitlin Salter talks to the top PR agencies in the country and how they have evolved to offer more than just damage control.
What’s trending in the creator economy?
There are 4.9 billion social media users globally, so what do brands need to know about this giant of a channel?
Online vs Offline: How media agencies manage mixing channels
In this new landscape, industry experts from the biggest media agencies talk about how to get the right balance of online and offline.