Meet the founder: Federation
Sharon Henderson from Federation tells us why she started the agency, her favourite thing, what she’s learned and her best advice.
Federation
A collection of news stories and articles featuring leading independent creative agency Federation. These pieces were published across NZ Marketing magazine’s print and online platforms.
Introducing the ROI²™ effect from Federation
Federation says ROI² – creativity that delivers compound impact – is the strategy for winning brands in 2026.
Excellence in Public Sector/Government Marketing Strategy winner 2025: Auckland Transport
With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.
2024: the year for transformation at speed
As the economic downturn intersects with unprecedented new opportunities, indie agency Federation says now’s the time to shake things up.
Ad sector responds to climate emergency with launch of sustainability initiative
An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.
The big brand shift
The one certainty brands have in this post-pandemic world is that nothing is certain yet anything is possible, says Sharon Henderson. After a year of enormous disruption and great acceleration, companies around the globe have made years of change in a matter of months, but in a TikTok era in which disposable entertainment has become the currency du jour, she ponders how brands can evolve to have their biggest impact yet.
Federation. Change Agents
Change is constant, so collaboration must be at the centre for an agency and its clients. Federation explores the need for seamless understanding when it comes to transforming a brand and communication.