Trends for 2026 Archives - New Zealand Marketing magazine

The essential run-down of what’s hot and what’s what: trends for 2026.

Looking for trends content from previous years? Get amongst here.

Comms trends to watch in 2026

When it comes to customer comms and the wider tech ecosystem, this is what to watch out for in the coming year, says Cumulo9’s David Allen.

As the industry becomes younger and holding companies consolidate, how do you choose an agency? Adam Brami has some suggestions.

It’s been a brutal few years for NZ media, but Kiwi brands and agencies are teaming up to support an industry crucial to their success.

LLM shopping companions are about to flip online purchasing habits. It’s a huge opportunity for smaller brands.

AI is rapidly changing the face of search. Tracksuit’s Connor Archbold helps us unpack AEO tactics is and what they mean for brands in 2026.

In 2026 and beyond, integrity – not just innovation and profit – will be key to brand success, says Nikki Wright of Wright Communications.

We’ve fooled around with AI – is 2026 the year we find out? NZ Marketing magazine editor Penny Murray gives a sitrep.

Who better to champion your brand than the people who rep it every day? It’s no surprise more employees are appearing in ads.

People love getting together, and events are a great environment to showcase your brand. But how can you show up to the party?