Best Purpose-Driven Marketing Strategy 2021
Following the unprecedented hardships of 2020, Lumo Digital Outdoor took it upon themselves to help Kiwi businesses in need.
Following the unprecedented hardships of 2020, Lumo Digital Outdoor took it upon themselves to help Kiwi businesses in need.
Every Kiwi Vote Counts set out to mobilise dismally participating overseas Kiwi voters to take part in New Zealand’s 2020 General Election.
With flagging sponsorship attribution, ASB needed to improve its market position. So, ASB gave away the National rugby team.
With a vision to be the most loved power company Electric Kiwi brought its comms strategy to life with a catchy tune.
Before the seltzer category had even made its way to New Zealand shores, DB Breweries were one step ahead.
After securing a partnership with Graham Norton, NZ wine company Invivo & CO managed to disrupt New Zealand’s wine market and the world’s.
Perceived as old-fashioned, Flybuys required a complete transformation. After repositioning the brand, membership has soared.
Looking to engage Kiwis on the topic of content insurance, IAG introduced Tally, a fun extension to its State Contents Insurance brand.
Standing out in a crowded VOD market was a challenge for Neon but Sky managed to crack the market by putting its best foot forward.
With international borders closed, Tourism Holdings Limited had to switch marketing strategy abruptly for the local market.
With a declining audience and strong competitors, Flava transformed into one of the country’s leading radio stations, by bring back classics.
With a humorous yet serious campaign, the Department of Internal Affairs sparked the conversation about how to stay safe online.