Best B2C Marketing Initiative 2022
Steinlager enters the gaming world with the Alt Blacks to win over new or lapsed audiences for LION.
Steinlager enters the gaming world with the Alt Blacks to win over new or lapsed audiences for LION.
The ‘Safe-Night-a-thon’ enabled WOMEN’S REFUGE to provide a record number of Safe Nights for many affected by domestic violence.
Seeing a market in customers moving homes MERCURY tapped into this to make up the potential loss of customers.
Challenging itself to become the leading airline in the world taking action on climate change, AIR NEW ZEALAND needed to be smart.
The growth of e-commerce provided TRADE ME with the chance to develop its digital channels in a period of uncertainty.
AMI partnered with Habitat for Humanity with the goal of helping 75,000 Kiwis into warmer, drier houses over a three-year period.
ASB set out to deliver some ‘behavioural nudges’ with marketing automation to help Kiwis to avoid falling into a cycle of debt.
ACC launched a campaign around influencing behaviour at a societal level to prevent injuries and improve quality of life.
In a bid to raise Northland’s vaccination rates, Māori Health Providers called on RUGBY FOR LIFE to lead a grassroots campaign.
With a small budget and big competition, TRUESTOCK was able to achieve a large return on investment and meet demand for local stock imagery.
Recognising the pandemic was particularly hard for SME’s, TRADE ME wanted to help, as the world shifted online.
As domestic travel boomed in NZ during the pandemic, NZ MOUNTAIN SAFETY COUNCIL worked to make the outdoors safer for everyone.