Best Marketing Campaign on a Shoestring Budget Winner 2023
With voting turnout on a decline, the New Plymouth District Council had a goal to turn this around with a shoestring budget.

Want to know how to win YouTube NZ Marketing Awards? Start by reading up on past winners and how they did it. Delve into the work of previous winners here.
Find out who picked up the trophies:
With voting turnout on a decline, the New Plymouth District Council had a goal to turn this around with a shoestring budget.
Kiwi-owned and operated Squirrel wanted to create a reputation of trust but also fit the budget in their award-winning campaign.
With the cost-of-living crisis and climate concerns Kiwis are facing, many are struggling to juggle all that and more. But ANZ helping Kiwis do them all.
Brother’s ‘It Just Works’ campaign spoke volumes to business and retail customers, leading them to win Best B2B Marketing Campaign.
Spark’s Made For You campaign took home Best Overall Marketing Campaign & Best Data Driven Marketing Campaign at the 2023 TVNZ-NZ Marketing Awards.
Wanting to appeal to a younger audience and compete with global brands, NZ’s betting brand, TAB has been recognised for successful execution.
Wanting to own majority share of the meat category, Silver Fern Farms has been recognised for taking up the challenge.
As more and more people shift towards chicken, McDonald’s needed to revamp their offering and let the Kiwis know.
Working alongside the World Health Organisation (WHO), Te Whatu Ora is recognised for their public campaign to eliminate Hepatitis C.
Engineering New Zealand is awarded for their mission to inspire Kiwi youth into stem pathways, a shortage the country is currently facing.
With an intention to disrupt and challenge the status quo, Zuru Edge’s new pet food venture, BONKERZ is all about that.
Known for their iconic, non-flashy stickman campaigns, the supermarket chain Pak’nSave is awarded for their commitment to sticking with it after all these years.