Team of the Year winner 2025: Zuru Group
A nimble team of 60 marketing experts at Zuru is redefining what’s possible in the global FMCG landscape by challenging the status quo.
YouTube NZ Marketing Awards past winners
Want to know how to win YouTube NZ Marketing Awards? Start by reading up on past winners and how they did it. Delve into the work of previous winners here.
Winners lists
Find out who picked up the trophies:
Q&A with Craig Baldie, Marketing Hall of Fame winner 2025
Craig Baldie is the YouTube NZ Marketing Awards Hall of Fame inductee for 2025. Here he chats with NZ Marketing.
Creativity and impact win big at the YouTube NZ Marketing Awards 2025
Who won? Here’s a roundup of the YouTube NZ Marketing Awards winners 2025 – the night saw Vogel’s take out Brand of the Year.
Best Overall Marketing Campaign winner 2025: Animates NZ Holdings
To stand out in a crowded market, Animates backed a cause close to Kiwi pet owners: banning the public sale of fireworks.
Brand of the Year winner 2025: Vogel’s
The length Vogel’s lovers go to for the perfectly toasted slice are well known. Goodman Fielder’s entertaining campaigns leaned into this devotion and proved their bread is worth an extra dollar.
Special Lifetime Achievement Award winner: Keith Norris
After five decades of service to Aotearoa’s marketing industry, Keith Norris has been recognised with a special Lifetime Achievement Award.
Q&A with Jason Paris, One CEO and Marketing Hall of Fame winner 2024
One NZ CEO Jason Paris – YouTube NZ Marketing Awards 2024 Hall of Fame inductee – on family, influences and advice for people starting out.
Best Use of Video Marketing Campaign Winner 2024
On a mission to give kids a safe experience with their first phones, the telco, 2degrees dedicated a music video just for them.
Best Use of Content Marketing Campaign Winner 2024
Telco company 2degrees is working towards giving kids their first phone users safely and that meant disguising the message in phone boxes.
Best Retail & E-commerce Marketing Campaign Winner 2024
Trying to bring back the Kiwiburger, McDonald’s took it upon itself to ride the retro wave to get Kiwis eating at the golden arches.
Best Public Sector/Government Marketing Campaign Winner 2024
In an effort to get more people to consider a career in law enforcement, NZ Police tried a new and unique recruitment drive.
Best Not-For-Profit Marketing Campaign Winner 2024
Children’s charity, Variety NZ has been supporting Kiwi kids for Christmas for years, which has led it to win Best Not-For-Profit Marketing Campaign in 2024.