Back to the future: the return of the advertising commission model
Harry Dalton, founder of Academy Agency, announced via Instagram on November 13 that his agency would be swapping from monthly package deals to a commission model.
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Advertising
A collection of stories and features about advertising and creativity, published in NZ Marketing magazine. This section is sponsored by Federation, one of Aotearoa’s leading independent advertising agencies.
Behind the scenes: Gravy Train puts KFC back on track
In an effort to introduce KFC’s new marketing strategy, the fast-food chain teamed up with Special PR to get things on the road.
Not much change, but a lot of differences
For the first time Australians were surveyed on what their favourite ad is, so what is the difference between the two audiences?
The secret to becoming New Zealand’s favourite ad
Regular Carl Sarney from TRA talks what it takes to make it onto the list of New Zealand’s top 10 ads.
Rethinking integration: PR agencies roll with the changing tide
Caitlin Salter talks to the top PR agencies in the country and how they have evolved to offer more than just damage control.
Deep in the data
Creative and tech studio, Daylight work alongside global health leaders like UNICEF and WHO on a digital capsule of Covid-19.
The power of AI in advertising
Graham Medcalf navigates how AI and machine learning will impact the marketing and advertising industry.
Engagement to empowerment
Chief Experience and Delivery Officer, Andrea Meredith talks the money-making opportunities in the experience economy.
Keeping it local
Graham Medcalf takes a deep dive into why New Zealand’s indie agencies are some of the best in the world.
Up the Wahs
2023 was undeniably the year of the Warriors and their marketing team saw this as an opportunity to shift how they approached a regular season.