NZ Marketing Team, Author at New Zealand Marketing Magazine

B2B 2021

In marketing it’s important to understand what your customers want, or in New Zealand Post’s case, what your customers’ customers want.

We speak with Young Marketer of the Year finalist for 2022 Tina Stanke about what she enjoys about her role and where she’s heading.

Toyota’s 36th America’s Cup campaign, In Crazy We Believe, faced lockdowns, sponsors aplenty and ambitious brand objectives.

Kathlynn Lee’s ability to deliver unique customer experiences across the bp brand won her the title of Young Marketer of the Year for 2021.

Shane Evans led ASB’s Covid-19 marketing and communications response, resulting in record brand love metrics and strong revenue growth.

The National Collective of Independent Women’s Refuges helped vulnerable women and children thanks to a well-executed marketing strategy.

Angela Irwin, General Manager Marketing and Communications for Tegel Foods Ltd, shares how marketing allows her to unleash her creative side.

Twenty years after its inception, Kiwibank set out to develop a new brand identity that’s inclusive for all New Zealanders.

Marketer of the Year 2022 finalist Angela Blair reflects on her career so far, and what she’s learnt working across iconic global brands.

Data services company SpeakData has caught the next big MarTech wave, positioning itself as a leader in Customer Data Platforms (CDPs).