Author

Michael Friedberg and Gisela Montello-Bruce

Marketing in 2030 will blend human insight, emotional intelligence and technology to create brands that resonate deeply.

Clever marketers are using ‘adaptive strategy’ to steer a course for success and help B2B companies stay ready for anything.

Hacking B2B buying committees means balancing AI with human connection to help buyers feel confident in their decisions.

Marketing has been split into B2B and B2C categories. But rapid digital transformation means these distinctions are blurring.