Shoppers are back – but now what? PH Digital’s June Market Report breaks it down.
Highlights from the June 2025 report
With Q2 revenue up 26%, the economic rebound is under way. PH Digital’s latest Market Report unpacks what that means for brands heading into Q3.
Based on anonymised performance data from leading e‑commerce and service clients across New Zealand and Australia, PH Digital’s Monthly Market Report offers a clear, actionable snapshot of what’s working right now across Shopify, Meta, Google, SEO and EDM.
Released today, the June Market Report reveals growing consumer confidence. Revenue is up 16% YoY; customer count has surged 30% YoY, and returns have dropped 34% MoM. But rising discounts and operational costs mean growth alone isn’t enough – the focus now shifts to turning top-line gains into long-term profitability.
Key insights from June
- Average discounts climbed 20% YoY, while shipping costs rose – prompting a renewed focus on value positioning, conversion UX, and retention strategy.
- Google Ads drove +23% revenue from +20% spend, led by efficient Performance Max campaigns.
- Meta delivered +46% revenue YoY, even with a 57% jump in CPMs – proof that strong creative, offer clarity, and full-funnel strategy continue to pay off.
Other highlights
- Tactical SEO actions following Google’s June Core Update.
- Platform updates from TikTok, Instagram and Google Ads.
- A CRM spotlight on segmentation, personalisation and email ROI.
- Our take on emotionally-intelligent design, digital intimacy, and what Polaroid’s anti-AI billboard campaign means for modern brand storytelling
With momentum building, Q3 is a crucial time to sharpen strategy, optimise spend, and reframe growth through a margin-first lens. PH Digital’s June Market Report gives you the insight to do exactly that.
Tl;dr
If you want a smarter, more strategic view of what’s moving the needle right now in digital marketing, download PH Digital’s Market Report for June 2025.
Missed previous reports? Check out the archive here.
About PH Digital’s Market Report
PH Digital’s Market Report is an essential source of clarity, context and actionable insight. It’s built for business owners and marketing managers navigating a fast-changing digital landscape.
Released monthly, the report distils anonymised performance data from PH’s client portfolio across Shopify, Google, Meta, email and SEO into an easy-to-read snapshot of what’s really happening in the market, and what to do about it.
Designed for busy people, each section pairs hard metrics with clear takeaways. Skim it like a newsletter or deep-dive like a strategist. And because PH works with premium e-commerce and service brands across New Zealand, Australia and beyond, the insights are hyper-relevant to local businesses, while also looking beyond the algorithm to consider broader consumer, cultural and economic trends.
Grounded in real data, the report doesn’t just show what’s working – it explains why, and how you can apply it. Whether you’re chasing conversions, trying to cut wasted spend, or planning your next brand push, it connects short-term performance with long-term brand strategy.
