Can brand and performance marketing be friends?
To end the debate, TikTok and Tracksuit came together to prove that brand marketing and performance marketing can indeed, be friends.
Online exclusive
A collection of online exclusive news stories and features published on NZ Marketing’s website. Check back regularly to see any stories you might have missed.
This is an international stick-up
Robin McDonnell of Phantom Billstickers writes about his experience heading to Hong Kong for the 2024 World Out of Home Congress.
2024 Marketer of the Future finalist – Sophie Jordan
After writing letters to CMOs she wanted to work for, Sophie Jordan heard back from one of them and has never looked back since.
2024 Marketer of the Future finalist – Jessica Schnell
She loves animals, sports and agriculture, but most importantly she loves chocolate, and that is how Jessica Schnell is the Marketing Assistant at Whittakers.
2024 Marketer of the Future finalist – Ceejay Rodrigues
Ceejay Rodrigues found out he was named a finalist at the 2024 YouTube NZ Marketing Awards via a Teams message, and this is how he got here.
Brat summer; is it hot or not?
Every social media manager wants to get on the latest trends like brat summer, but sometimes it is ok to say no.
SYNTHONY to play YouTube NZ Marketing Awards afterparty
The YouTube NZ Marketing Awards 2024 afterparty has been under wraps so far, but StopPress can now reveal SYNTHONY is the closing act.
From scribbles and lines to creative times
Chief Creative Officer at Bastion Shine, Richard Maddocks talks his creative process when approached with a challenging brief.
The long and the short (-form) of it
Stanley Henry of The Attention Seeker talks how Instagram is faring against their beast of a competitor, TikTok.
Bridge over troubled water
Prior to the news of the closure of Newshub, Ryan Bridge sits down with NZ Marketing to talk about his self-titled current affairs show.