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Best Marketing on a Shoestring Budget Initiative 2022

March 16, 2023March 16, 2023

With NZ’s border closed during lockdown, an innovative idea by Great South replaced international tourists with local visitors.

Best Public Sector/Government Marketing Initiative 2022

March 16, 2023March 16, 2023

WESTERN INSTITUTE OF TECHNOLOGY AT TARANAKI nailed its 2022 recruitment despite some challenges.

Best In-House Marketing Initiative 2022

March 16, 2023March 16, 2023

An industry leading idea for NZSKI’s marketing may have been creatively risky, but its uniqueness managed to disrupt the market.

Best Data Driven marketing Initiative 2022

March 16, 2023March 16, 2023

A 2DEGREES SMS campaign offered customers the chance to purchase additional data at reduced rates and achieved excellent conversions.

Best B2C Marketing Initiative 2022

March 16, 2023March 16, 2023

Steinlager enters the gaming world with the Alt Blacks to win over new or lapsed audiences for LION.

Best Overall Short-Term Marketing Initiative 2022

March 16, 2023March 16, 2023

The ‘Safe-Night-a-thon’ enabled WOMEN’S REFUGE to provide a record number of Safe Nights for many affected by domestic violence.

Excellence in Utilities/Communications Marketing Strategy 2022

March 16, 2023August 12, 2024

Seeing a market in customers moving homes MERCURY tapped into this to make up the potential loss of customers.

Excellence in Travel/Leisure & Entertainment Marketing Strategy 2022

March 16, 2023August 12, 2024

Challenging itself to become the leading airline in the world taking action on climate change, AIR NEW ZEALAND needed to be smart.

Excellence in Retail & E-commerce Marketing Strategy 2022

March 16, 2023August 12, 2024

The growth of e-commerce provided TRADE ME with the chance to develop its digital channels in a period of uncertainty.

Excellence in Sponsorship Strategy 2022

March 16, 2023August 12, 2024

AMI partnered with Habitat for Humanity with the goal of helping 75,000 Kiwis into warmer, drier houses over a three-year period.

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