Building ‘data relationships’ with Kiwis: From data haters to data lovers
Richard Pook, CPO at Dentsu Media ANZ, dives into Kiwis’ data-dubious nature and explores what brands can do to turn this around.
Richard Pook, CPO at Dentsu Media ANZ, dives into Kiwis’ data-dubious nature and explores what brands can do to turn this around.