Qassem Naim, Author at New Zealand Marketing Magazine

Meet Robyn, Facebook’s Experimental Automated Marketing Mix Modelling Code

October 8, 2021October 8, 2021

Facebook has released a new experimental measurement approach, Robyn 3.0 – a new take on marketing/ media mix modelling. Here, Qassem Naim takes us through a few of its elements that are designed to help improve your current marketing analytics across all media investments.

Apple’s New Privacy Features to Restrict Email Tracking

June 30, 2021July 3, 2021

Just when email-savvy marketers thought they were safe, and were laughing at their cookie/ device-based counterparts, Qassem Naim says new tracking restrictions stand to impact email marketing, lead generation, and customer journey management.