Murray Streets, Author at New Zealand Marketing magazine

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Effie Awards: 25 years of advertising effectiveness

Convenor of judges Murray Streets looks back at top picks from previous years as the Effie Awards celebrate 25 years in Aotearoa.

This year’s winners show that the most effective campaigns blend fresh strategy, unexpected creativity and results that speak for themselves.

Effies convenor of judges Murray Streets says the awards are not about trophies, but about sharing insights on great marketing.