Brand of the Year Winner 2024
ANZ’s the Sharma family is what helped the bank take home the Brand of the Year Award at the YouTube NZ Marketing Awards 2024.
issue 80
A collection of news stories and features that were published in NZ Marketing magazine issue 80, September-October 2024.
Excellence in Consumer Products & Services Strategy Winner 2024
The simplicity of the campaign is what led NZ Post to win Excellence in Consumer Products & Services strategy at the 2024 Awards.
Excellence in Brand Transformation Strategy Winner 2024
The supermarket brand, FreshChoice takes home the Excellence in Brand Transformation Strategy at the 2024 YouTube NZ Marketing Awards.
Best Overall Marketing Campaign Winner 2024
Sharesies takes home two awards at the YouTube NZ Marketing Awards 2024, Best Marketing on a Shoestring Budget and Best Overall Marketing Campaign.
How can retail raise the bar in real life?
Consumer spending is down with, ramping up the competition within the industry, leaving retailers to take a new look at its approach.
Brands press the upgrade button on sponsorships
In recent years how companies and brands work around sponsorships has changed drastically, but how has it affected consumers?
How marketers can capture the magic of sport
2024 has been a big year for sports in New Zealand and across the world, so where do marketers fit in the conversation?
Music in the data
Political pollster Murray Campbell talks to research professional Duncan Stuart about the insight of using data in strategies and campaigns.
‘Don’t fear being wrong’
Sports commentator Scotty Stevenson sits down with Zahra Shahtahmasebi to talk about what his day looks like and advice for young dreamers.
Her first five and the next five
Grace Chittock has been in the industry for around five years and already is a Media Planner at Spark Foundry and Deputy Chairperson of First Five Rungs.