With NZ’s border closed during lockdown, an innovative idea by Great South replaced international tourists with local visitors.

WESTERN INSTITUTE OF TECHNOLOGY AT TARANAKI nailed its 2022 recruitment despite some challenges.

An industry leading idea for NZSKI’s marketing may have been creatively risky, but its uniqueness managed to disrupt the market.

A 2DEGREES SMS campaign offered customers the chance to purchase additional data at reduced rates and achieved excellent conversions.

Steinlager enters the gaming world with the Alt Blacks to win over new or lapsed audiences for LION.

The ‘Safe-Night-a-thon’ enabled WOMEN’S REFUGE to provide a record number of Safe Nights for many affected by domestic violence.

Seeing a market in customers moving homes MERCURY tapped into this to make up the potential loss of customers.

Challenging itself to become the leading airline in the world taking action on climate change, AIR NEW ZEALAND needed to be smart.

The growth of e-commerce provided TRADE ME with the chance to develop its digital channels in a period of uncertainty.

AMI partnered with Habitat for Humanity with the goal of helping 75,000 Kiwis into warmer, drier houses over a three-year period.

ASB set out to deliver some ‘behavioural nudges’ with marketing automation to help Kiwis to avoid falling into a cycle of debt.

ACC launched a campaign around influencing behaviour at a societal level to prevent injuries and improve quality of life.