Best Emerging Business/New Brand 2021
Before the seltzer category had even made its way to New Zealand shores, DB Breweries were one step ahead.
YouTube NZ Marketing Awards past winners
Want to know how to win YouTube NZ Marketing Awards? Start by reading up on past winners and how they did it. Delve into the work of previous winners here.
Winners lists
Find out who picked up the trophies:
Retail 2021 – sponsored by The Radio Bureau
A perfect marriage between creativity, customer data and media technology – Woolworths delivered on its online shopping promises.
Best Marketing Communications Strategy 2021 – sponsored by NZME
With flagging sponsorship attribution, ASB needed to improve its market position. So, ASB gave away the National rugby team.
Hall of Fame
With a background in competitive athletics, Phillip Mills has a passion for fitness and brand vision he’s successfully marketed to the world.
Utilities/Communications
Having a top-quality network with great coverage, speed and reliability is key for telco consumers. But as Skinny’s marketing team soon discovered, perceptions versus reality don’t always match up.
Agriculture 2021
At Meridian, generating clean energy from renewable sources and betterment of the environment is at the brand’s core. Yet the business knew it needed to connect with its agriculture customers in a more meaningful way, a way that would allow them to cut through the chatter.
Consumer Products and Services
Carpet Court knew they had a huge task on their hands when launching into hardwood flooring, yet their creative persistence saw them change consumer perceptions.
B2B
Tenfold Creative could see their company Marley was quickly losing its hold on the market, so needed a bright new idea to spark the love their customers had for the brand.
Public Sector
The Health Promotion Agency is aiming for a smoke-free New Zealand by 2025. With many Kiwis still refusing to kick the habit, the Agency decided to shift focus to the impact it has on others, including our pets.
Healthcare/Beauty 2021
Essano first launched into the NZ skincare industry with originality and promise. However, by 2019 with a drop in sales and a lack of brand recognition, it was time for a complete facelift.
Not-for-Profit
Relying entirely on donations, KidsCan was hit hard by Covid-19, but was not about to let kids go hungry. With the help of agencies and other keen partners they turned a negative into a positive.
Best Use of Sponsorship / Retail
Encouraging Kiwi kids to read more The Warehouse’s Goodnight Kiwi campaign was both socially responsible and bang on brand in the build up to Christmas.