NZ Marketing Team, Author at New Zealand Marketing Magazine

Excellence in Financial & Banking Marketing Strategy Winner 2023

With a goal to support Kiwis in becoming better savers, ASB looked into technology and behavioural science to find a solution.

Hoping to appeal to Kiwis between the ages of 18 to 34, Lion New Zealand ditched the iconic green bottle for a clear bottle.

The fintech start-up Dosh has been recognised for their marketing strategy after expanding their horizons into a visa debit card.

Having been around for over 180 years, NZ Post are working on a massive brand overhaul, one of the largest the country has ever seen.

An analytical person by nature, Shavawn Jacobsen was able to inject her personality into her at Counties Energy, which landed her to the award.

After a tumultuous year of wild weather and labour shortages, Rockit was able to plow through the challenging times to still come out on top.

As the sponsor for the Marketer of the Year at the 2023 TVNZ-NZ Marketing Awards, oOh!Media shares the thoughts of the finalists.

Artificial Intelligence has reshaped and redefined the content marketplaces since the technology took over in 2023.

Westpac’s CMO Suraiya Phillimore-Smith sits down with us to look back on her career, her values and the importance of knowledge.

In an era of digital marketing, print marketing is making a comeback and is proving to be effective according to Reach.