Here are the YouTube-NZ Marketing Awards 2024 finalists in the Marketing Campaign section.
Who won?
- For a full list of NZ Marketing Awards 2024 winners, click here.
- For profiles and information about the YouTube-NZ Marketing Awards 2024 winners in each category, including comments from the judges, click here.
The call for entries for the 2025 Awards have now closed, with a record number of entrants keen to celebrate their work.
Marketing Campaign finalists 2024
The Marketing Campaign Awards recognise innovative and agile marketing. Judges are looking for examples of marketing campaigns that have identified short-term opportunities/challenges, and have created a specific initiative within a 12 month or less period that has produced measurable outcomes. Note: Only marketing campaigns within the past year qualify to enter.
| Company | Marketing Campaign | Marketing Partners |
| 2degrees | 2degrees Data Piñata Armada | TBWANew Zealand, OMD, Unbound, Fiftyfive5 |
| 2degrees | First Phones Programme Two x Finalist | TBWANew Zealand, OMD New Zealand, Eleven PR, Netsafe New Zealand |
| 2degrees | Good Tings – The Grime Video That Helped Kiwi Kids Learn About Online Safety | TBWANew Zealand, OMD, Eleven PR |
| 2degrees | Slingshot Mobile Migrations | |
| Air New Zealand | Air New Zealand – The Great Christmas Chase | Bastion Shine, dentsu Aotearoa, Reel Factory |
| Air New Zealand | Air New Zealand’s Pin a Million | FCB Aotearoa, dentsu Aotearoa, Handle The Jandal Ltd, Cheetah Digital |
| AMI Insurance | AMI Insurance AMI Tradies Bundle: Pride and Joy | Chemistry, PHD Media |
| ANZ Bank New Zealand | ANZ’s The Comedy Treatment, a Show of Support for The Cancer Society | TBWANew Zealand, PHD, Warner Bros Discovery |
| ANZ Bank New Zealand | Make The Best Call In Home Loans | TBWANew Zealand, PHD |
| ASB Bank | ASB – Bagels by Benee | The Monkeys, dentsu Media, Search Republic, Aquire Media, TRA |
| ASB Bank | ASB Card Tracker Two x Finalist | The Monkeys, Search Republic, dentsu Media, Aquire Online |
| Bluebird Foods | Bluebird’s Birthday VIP | Raydar, OMD |
| BLUNT | Engineering Joy on a Rainy Day | Thinkerbell, Tracksuit, Doubleio, GenieGoals, Milk |
| Boring Oat Milk | Quit The Tit | Motion Sickness, Billie Media, Blink |
| Brittain Wynyard (Birkenstock NZ) | Birkenstock NZ: Make Your Mark on Summer | |
| Employers and Manufacturers Association | EMA Future of Work of Work Series | The Yarn Agency, NZME |
| Engineering New Zealand | Wonder Project – Join the Wonder Two x Finalist | |
| Farmlands | Post Your Support | Quantum Jump |
| Fire and Emergency | NZ Warning Labels | MBM, Motion Sickness, Verian |
| Firth Concrete | Demystifying Carbon Numbers | Quantum Jump, Contagion |
| Foodstuffs North Island | Four Square x SIX60 On Tour | Six60 / Massive Records |
| Frank Energy | The Year NZ Got Franked | PHD Media, Motion Sickness, Purpose Business |
| Health NZ | You’re Ready – Mental Health and Addictions Nurse Recruitment | VML, Dioscuri, Te Ataahia Hurihanganui |
| Hnry | Taxes Are For Everyone | |
| J.H. Whittaker & Sons | Delicious by Design | Breakout Room, The Craft Shop, Will Mordido, Satellite, MBM, SweeneyVesty, AKQA |
| J.H. Whittaker & Sons | Slicing Into Sweet Success With Whittaker’s Recipes Content | MBM, Breakout Room, Sweeny Vesty |
| Loyalty NZ | Crack Christmas with Flybuys | Colenso BBDO, McCready Bale Media, The Breakout Room, Kantar |
| Loyalty NZ | Food and Fuel | McCready Bale Media, Braze |
| McDonald’s NZ | Driver Tax | DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo |
| McDonald’s NZ | The Best of ’91 is Back | DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo |
| MediaWorks | The Edge: Stitch Ups | In Motion |
| MOXX Brands | Curating Virality for Maison&Muse’s Launch Into Australia Two x Finalist | |
| National Collective of Independent Women’s Refuges | The 17,680 Nights of July | EightyOne, Data Story |
| Nestlé New Zealand | Starbucks by Nespresso ‘Coffee Spaces’ Campaign | Mango NZ, UM, Freedom |
| Netsafe New Zealand | Stopping Sextortion in New Zealand Two x Finalist | Digitella |
| New World | New World Clubcard Trolley Truths Two x Finalist | TRACK Aotearoa, Skinny Marketing |
| New Zealand Police | In Your Element – Finding the Best People for New Zealand Police | Bastion Shine, Spitfire |
| NZ Mountain Safety Council | #ROARfit Hunting Campaign by Mountain Safety Council | Supergood |
| NZ Post | Send From Home This Christmas | FCB, PHD, TRA |
| QT Hotels & Resorts | Get A Room! Valentines Day at QT Hotels | NSPR, Buffet Digital |
| Restaurant Brands | KFC Finger Kickin’ Good | Stanley St, Method, PHD, Drum, Culture |
| Sharesies | Sharesies KiwiSaver Scheme: The Payoff Podcast | |
| Sharesies | Sharesies Save: Save Account With No Limits | |
| Spark New Zealand | Spark Open Audition | Colenso BBDO, PHD Media |
| Spark New Zealand | Spark Christmas Two x Finalist | Colenso BBDO, PHD |
| Spark New Zealand | Spark Cyber Defence | |
| Stats NZ | 2023 Census – Tatau Tātou, All of Us Count | Manako & VML, Verian, Te Amokura Productions, InsideOUT, Tutu Films, Te Rawhitiroa Bosch Photography |
| The Department of Conservation | The Fiordland Kiwi Diaries | Rameka Tamaki, The Media Lab, No GenAI |
| The Warehouse Group – Noel Leeming | Noel Leeming’s Supreme NOELedge in Cellular | TBWANew Zealand |
| Triton Hearing | How Triton Hearing Got More New Zealanders to Give it a Go! Two x Finalist | Tribal, Mitchell & Co |
| Variety – The Children’s Charity | Variety Christmas Appeal | Multiplied, Warner Brothers Discovery, TVNZ, Mediaworks, JCDecaux, Shout Media, TradeMe, Parachute Digital |
| WellingtonNZ | Escape to Wellington | EightyOne, Improv Everywhere, Mbooth, Thorn PR |
| Whānau Ora | Rep Your Suburb | Motion Sickness, MBM NZ |
| Wonky Box | Wonky Box’s Great Growing Season (Summer Win Back) Two x Finalist | ODV |
| Woolworths Group | Making Every Day Count With Everyday Rewards – A New Loyalty Programme From Woolworths, bp and ASB | Woolworths NZ Team, Undertow, Pinstripe Zebra, Kantar, M&C Saatchi, dentsu Aotearoa, Wellcom |
| Xero | Xero’s Sole Trader Thursday | Bastion Shine, Special PR , MBM, Pead, Xero Team |
These were the YouTube-NZ Marketing Awards 2024 finalists in the Marketing Campaign section.
