
Utilities/Communications 2021
Standing out in a crowded VOD market was a challenge for Neon but Sky managed to crack the market by putting its best foot forward.
Standing out in a crowded VOD market was a challenge for Neon but Sky managed to crack the market by putting its best foot forward.
With international borders closed, Tourism Holdings Limited had to switch marketing strategy abruptly for the local market.
With a declining audience and strong competitors, Flava transformed into one of the country’s leading radio stations, by bring back classics.
With a humorous yet serious campaign, the Department of Internal Affairs sparked the conversation about how to stay safe online.
With a fun and vibrant marketing campaign, Ryman Healthcare have completely redefined the meaning of retirement.
With vegetarian and vegan diets on the rise, Ingham’s decided to launch a new product to remain relevant for existing and future consumers.
Facing an uncertain future, Otago Polytechnic were tasked with doing more with less budget, so they developed an entirely online campaign.
In a flooded market Vodafone was losing customers. The company needed a reset – and their quest started and ended with the customer.
In marketing it’s important to understand what your customers want, or in New Zealand Post’s case, what your customers’ customers want.
Toyota’s 36th America’s Cup campaign, In Crazy We Believe, faced lockdowns, sponsors aplenty and ambitious brand objectives.
Kathlynn Lee’s ability to deliver unique customer experiences across the bp brand won her the title of Young Marketer of the Year for 2021.
Shane Evans led ASB’s Covid-19 marketing and communications response, resulting in record brand love metrics and strong revenue growth.