On Wednesday, September 4, the marketing industry of Aotearoa gathered at Auckland’s Spark Arena to celebrate their teammates and colleagues in the 2024 YouTube NZ Marketing Awards.
It was a night filled with glitz and glamour as well as a healthy dose of appreciation for the hard mahi the industry has put in over the last 12 months.
Kiwi actor Antonia Prebble was the ceremony’s emcee and took great pleasure in recognising category finalists and calling the winners to the stage, including Fisher & Paykel Healthcare for the Supreme Award, sponsored by YouTube and Jason Paris, who was inducted into the Marketing Awards Hall of Fame.
Read on for a full list of winners from tonight’s ceremony and read extensive coverage about each campaign in the latest issue of NZ Marketing Mag, out on September 9. You can subscribe to the digital version here.
WINNERS
Supreme Award sponsored by YouTube
- Fisher & Paykel Healthcare
- Fisher & Paykel Healthcare myMask App
- Beehive Creative
Best Overall Short-Term Marketing Campaign
- Sharesies
- Sharesies Save: Save Account With No Limits
Individual Awards
Marketing Hall of Fame brought to you by Marketing Association
- Jason Paris, One NZ CEO
Brand of the Year sponsored by TRA
- ANZ Bank New Zealand
Marketing Team of the Year sponsored by Stuff
- PAK’nSAVE
Marketer of the Year sponsored by oOh!media
- Frankie Coulter, Goodman Fielder
Marketer of the Future sponsored by StopPress
- Lia Carruthers, Farrah’s
Marketing Campaign Awards
Best B2B Marketing Campaign
- Xero
- Xero’s Sole Trader Thursday
- Bastion Shine, Special PR, MBM, Pead, Xero Team
Best B2C Marketing Campaign
- NZ Post
- Send From Home This Christmas
- FCB, PHD, TRA
Highly Commended
- Frank Energy
- The Year NZ Got Franked
- PHD Media, Motion Sickness, Purpose Business
Best Data Driven Marketing Campaign sponsored by Vistar Media
- New World
- New World Clubcard Trolley Truths
- TRACK Aotearoa, Skinny Marketing
Best In-House Marketing Campaign
- 2degrees
- Slingshot Mobile Migrations
Best Marketing on a Shoestring Budget Campaign
- Sharesies
- Sharesies Save: Save Account With No Limits
Best Not-for-Profit Marketing Campaign
- Variety – The Children’s Charity
- Variety Christmas Appeal
- Multiplied, Warner Bros Discovery, TVNZ, MediaWorks, JCDecaux, Shout Media, Trade Me, Parachute Digital
Best Public Sector/Government Marketing Campaign
- New Zealand Police
- In Your Element – Finding the Best People for New Zealand Police
- Bastion Shine, Spitfire
Best Retail & e-Commerce Marketing Campaign
- McDonald’s NZ
- The Best of ’91 is Back
- DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo
Best Use of Content Marketing Campaign
- 2degrees
- First Phones Programme
- TBWA\New Zealand, OMD New Zealand, Eleven PR, Netsafe New Zealand
Best Use of Video Marketing Campaign sponsored by YouTube
- 2degrees
- Good Tings – The Grime Video That Helped Kiwi Kids Learn About Online Safety
- TBWA\New Zealand, OMD, Eleven PR
Marketing Excellence Awards
Excellence in B2B Marketing Strategy
- Fisher & Paykel Healthcare
- Fisher & Paykel Healthcare myMask App
- Beehive Creative
Excellence in Brand Transformation Strategy
- FreshChoice/WDL
- FreshChoice – Becoming the Local Favourite
- Multiplied, Dentsu
Excellence in Consumer Products & Services Strategy
- NZ Post
- Choose Courier
- FCB, PHD, TRA
Excellence in Data Insights Strategy sponsored by Magnetic Data
- COLORSTEEL
- Roof ID
- Together
Excellence in Fast Moving Consumer Goods Strategy sponsored by Cartology
- Prolife Foods
- Mother Earth Nutty Sensations
- Rainger & Rolfe, Spark Foundry, Social Sugar, Orbit Marketing, Precision Media, Cartology, Fiftyfive5, Kantar
Excellence in Financial & Banking Marketing Strategy
- AA Pet Insurance
- You Never Know What They’re Up To
- Quantum Jump, Rocket Media
Excellence in Healthcare/Beauty Marketing Strategy
- Fisher & Paykel Healthcare
- Fisher & Paykel Healthcare myMask App
- Beehive Creative
Excellence in Long-Term Marketing Strategy sponsored by Are Media
- Turners Auto Retail
- Tina From Turners Turns Three
- SO Creative (Darryl Parsons and Olivia Woodroffe), Lassoo Media & PR, stitch, David (DT) Thomason
Highly Commended
- Goodman Fielder
- Vogel’s
- DDB, MBM
Excellence in Marketing Communication Strategy sponsored by NZME
- ANZ Bank New Zealand
- Make The Best Call In Home Loans
- TBWA\New Zealand, PHD
Excellence in MarTech Strategy
- Fisher & Paykel Healthcare
- Fisher & Paykel Healthcare myMask App
- Beehive Creative
Highly Commended
- Les Mills International
- Powering a Fitter Planet With Martech Excellence
- Qrious, Customer.io
Excellence in New Brand Development
- Frank Energy
- The Year NZ Got Franked
- PHD Media, Motion Sickness, Purpose Business
Excellence in Not-for-Profit Marketing Strategy
- Aged Care Association
- Aged Care Association
- Chemistry, Anthem, Corner Store
Excellence in Public Sector/Government Marketing Strategy
- Health New Zealand
- Winter 2023 – Keeping the Public Healthy and the System Running
- Clemenger BBDO, Wawata Creative, OMD, TRA
Excellence in Social Purpose Driven Marketing Strategy sponsored by SCG
- ASB Bank
- ASB – Bagels by Benee
- The Monkeys Aotearoa, dentsu Media, TRA, Search Republic, Acquire Media
Highly Commended
- Genesis Energy
- Taking on Energy Hardship, One Hour at a Time
Excellence in Sponsorship Strategy
- ANZ Bank New Zealand
- ANZ & The Cancer Society – Daffodil Day 2023
- TBWA\New Zealand, PHD, Warner Bros Discovery
Excellence in Travel/Leisure & Entertainment Marketing Strategy
- NZ Mountain Safety Council
- Plan My Walk by the NZ Mountain Safety Council
- Supergood
Excellence in Utilities/Communications Marketing Strategy
- Frank Energy
- The Year NZ Got Franked
- PHD Media, Motion Sickness, Purpose Business
