On September 4, the marketing industry of Aotearoa gathered at Auckland’s Spark Arena to celebrate teammates and colleagues at the YouTube-NZ Marketing Awards 2024.
It was a night of glitz and glamour as well as a healthy dose of appreciation for the hard mahi the industry put in over the last 12 months.
Kiwi actor Antonia Prebble was the ceremony’s emcee. She took great pleasure in recognising category finalists and calling the winners to the stage, including Marketing Awards Hall of Fame inductee Jason Paris.
Read on for a full list of winners from tonight’s ceremony and read extensive coverage about each campaign in the latest issue of NZ Marketing mag, out on September 9. You can subscribe to the digital version here.
Supreme Awards
| Award | Winner |
| Brand of the Year | ANZ Bank New Zealand |
| Marketer of the Year | Frankie Coulter, Goodman Fielder |
| Marketing Team of the Year | Pak’nSave |
| Marketer of the Future | Lia Carruthers, Farrah’s |
| Marketing Hall of Fame | Jason Paris, One NZ |
| Best Overall Marketing Campaign Award | Sharesies |
| Supreme Marketing Excellence Award | Fisher & Paykel Healthcare |
Excellence Awards
| Award | Winner | Marketing initiative |
| Excellence in B2B Marketing Strategy | Fisher & Paykel Healthcare | Fisher & Paykel Healthcare myMask App |
| Excellence in Brand Transformation Strategy | FreshChoice/WDL | FreshChoice – Becoming the Local Favourite |
| Excellence in Consumer Products & Services Strategy | NZ Post | Choose Courier |
| Excellence in Data Insights Strategy | COLORSTEEL | Roof ID |
| Excellence in Fast Moving Consumer Goods Strategy | Prolife Foods | Mother Earth Nutty Sensations |
| Excellence in Financial & Banking Marketing Strategy | AA Pet Insurance | You Never Know What They’re Up To |
| Excellence in Healthcare/Beauty Marketing Strategy | Fisher & Paykel Healthcare | Fisher & Paykel Healthcare myMask App |
| Excellence in Long-Term Marketing Strategy | Turners Auto Retail | Tina From Turners Turns Three |
| Excellence in Marketing Communication Strategy | ANZ Bank New Zealand | Make The Best Call In Home Loans |
| Excellence in MarTech Strategy | Fisher & Paykel Healthcare | Fisher & Paykel Healthcare myMask App |
| Excellence in New Brand Development | Frank Energy | The Year NZ Got Franked |
| Excellence in Not-for-Profit Marketing Strategy | Aged Care Association | Aged Care Association |
| Excellence in Public Sector/Government Marketing Strategy | Health New Zealand | Winter 2023 – Keeping the Public Healthy and the System Running |
| Excellence in Social Purpose Driven Marketing Strategy | ASB Bank | ASB – Bagels by Benee |
| Excellence in Sponsorship Strategy | ANZ Bank New Zealand | ANZ & The Cancer Society – Daffodil Day 2023 |
| Excellence in Travel/Leisure & Entertainment Marketing Strategy | NZ Mountain Safety Council | Plan My Walk by the NZ Mountain Safety Council |
| Excellence in Utilities/Communications Marketing Strategy | Frank Energy | The Year NZ Got Franked |
Highly Commended
| Award | Entry | Marketing initiative |
| Excellence in Long-Term Marketing Strategy | Goodman Fielder | Vogel’s |
| Excellence in MarTech Strategy | Les Mills International | Powering a Fitter Planet With Martech Excellence |
| Excellence in Social Purpose Driven Marketing Strategy | Genesis Energy | Taking on Energy Hardship, One Hour at a Time |
Marketing Campaign Awards
| Award | Winner | Marketing initiative |
| Best B2B Marketing Campaign | Xero | Xero’s Sole Trader Thursday |
| Best B2C Marketing Campaign | NZ Post | Send From Home This Christmas |
| Best Data Driven Marketing Campaign | New World | New World Clubcard Trolley Truths |
| Best In-House Marketing Campaign | 2degrees | Slingshot Mobile Migrations |
| Best Marketing on a Shoestring Budget Campaign | Sharesies | Sharesies Save: Save Account With No Limits |
| Best Not-for-Profit Marketing Campaign | Variety – The Children’s Charity | Variety Christmas Appeal |
| Best Public Sector/Government Marketing Campaign | New Zealand Police | In Your Element – Finding the Best People for New Zealand Police |
| Best Use of Content Marketing Campaign | 2degrees | First Phones Programme |
| Best Use of Video Marketing Campaign | 2degrees | Good Tings – The Grime Video That Helped Kiwi Kids Learn About Online Safety |
| Best Retail & e-Commerce Marketing Campaign | McDonald’s NZ | The Best of ’91 is Back |
Highly Commended
| Award | Entry | Marketing initiative |
| Best B2C Marketing Campaign | Frank Energy | The Year NZ Got Franked |
