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Excellence in Travel/Leisure & Entertainment Marketing Strategy Winner 2023

September 16, 2023January 15, 2026

Wanting to appeal to a younger audience and compete with global brands, NZ’s betting brand, TAB has been recognised for successful execution.

Excellence in Sponsorship Strategy Winner 2023

September 16, 2023January 15, 2026

Wanting to own majority share of the meat category, Silver Fern Farms has been recognised for taking up the challenge.

Excellence in Retail and e-Commerce Marketing Strategy Winner 2023

September 16, 2023January 15, 2026

As more and more people shift towards chicken, McDonald’s needed to revamp their offering and let the Kiwis know.

Excellence in Public Sector/Government Marketing Strategy Winner 2023

September 16, 2023January 15, 2026

Working alongside the World Health Organisation (WHO), Te Whatu Ora is recognised for their public campaign to eliminate Hepatitis C.

Excellence in Not-for-Profit Marketing Strategy & Purpose Driven Marketing Strategy Winner 2023

September 15, 2023January 15, 2026

Engineering New Zealand is awarded for their mission to inspire Kiwi youth into stem pathways, a shortage the country is currently facing.

Excellence in New Brand Development Winner 2023

September 15, 2023January 15, 2026

With an intention to disrupt and challenge the status quo, Zuru Edge’s new pet food venture, BONKERZ is all about that.

Excellence in Long-Term Marketing Strategy Winner 2023

September 15, 2023January 15, 2026

Known for their iconic, non-flashy stickman campaigns, the supermarket chain Pak’nSave is awarded for their commitment to sticking with it after all these years.

Excellence in Healthcare/Beauty Marketing Strategy Winner 2023

September 15, 2023January 15, 2026

Fisher & Paykel Healthcare are awarded for their innovative and creative marketing strategy for their sleep apnoea treatment mask.

Excellence in Financial & Banking Marketing Strategy Winner 2023

September 15, 2023January 15, 2026

With a goal to support Kiwis in becoming better savers, ASB looked into technology and behavioural science to find a solution.

Excellence in Fast Moving Consumer Goods Strategy Winner 2023

September 15, 2023January 15, 2026

Hoping to appeal to Kiwis between the ages of 18 to 34, Lion New Zealand ditched the iconic green bottle for a clear bottle.

Excellence in Consumer Products & Services Strategy Winner 2023

September 15, 2023January 15, 2026

The fintech start-up Dosh has been recognised for their marketing strategy after expanding their horizons into a visa debit card.

Excellence in Brand Transformation Strategy Winner 2023

September 15, 2023January 15, 2026

Having been around for over 180 years, NZ Post are working on a massive brand overhaul, one of the largest the country has ever seen.

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