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Best B2C Marketing Initiative 2022

March 16, 2023March 16, 2023

Steinlager enters the gaming world with the Alt Blacks to win over new or lapsed audiences for LION.

Best Overall Short-Term Marketing Initiative 2022

March 16, 2023March 16, 2023

The ‘Safe-Night-a-thon’ enabled WOMEN’S REFUGE to provide a record number of Safe Nights for many affected by domestic violence.

Excellence in Utilities/Communications Marketing Strategy 2022

March 16, 2023August 12, 2024

Seeing a market in customers moving homes MERCURY tapped into this to make up the potential loss of customers.

Excellence in Travel/Leisure & Entertainment Marketing Strategy 2022

March 16, 2023August 12, 2024

Challenging itself to become the leading airline in the world taking action on climate change, AIR NEW ZEALAND needed to be smart.

Excellence in Retail & E-commerce Marketing Strategy 2022

March 16, 2023August 12, 2024

The growth of e-commerce provided TRADE ME with the chance to develop its digital channels in a period of uncertainty.

Excellence in Sponsorship Strategy 2022

March 16, 2023August 12, 2024

AMI partnered with Habitat for Humanity with the goal of helping 75,000 Kiwis into warmer, drier houses over a three-year period.

Excellence in Purpose Driven Marketing Strategy 2022

March 16, 2023August 12, 2024

ASB set out to deliver some ‘behavioural nudges’ with marketing automation to help Kiwis to avoid falling into a cycle of debt.

Excellence in Public Sector/Government Marketing Strategy 2022

March 16, 2023August 12, 2024

ACC launched a campaign around influencing behaviour at a societal level to prevent injuries and improve quality of life.

Excellence in Not-for-Profit Marketing Strategy 2022

March 16, 2023August 12, 2024

In a bid to raise Northland’s vaccination rates, Māori Health Providers called on RUGBY FOR LIFE to lead a grassroots campaign.

Excellence in New Brand Development 2022

March 16, 2023August 12, 2024

With a small budget and big competition, TRUESTOCK was able to achieve a large return on investment and meet demand for local stock imagery.

Excellence in MarTech Strategy 2022

March 16, 2023August 12, 2024

Recognising the pandemic was particularly hard for SME’s, TRADE ME wanted to help, as the world shifted online.

Excellence in Marketing and Communication Strategy 2022

March 16, 2023August 12, 2024

As domestic travel boomed in NZ during the pandemic, NZ MOUNTAIN SAFETY COUNCIL worked to make the outdoors safer for everyone.

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