Utilities/Communications

Having a top-quality network with great coverage, speed and reliability is key for telco consumers. But as Skinny’s marketing team soon discovered, perceptions versus reality don’t always match up.

Agriculture

At Meridian, generating clean energy from renewable sources and betterment of the environment is at the brand’s core. Yet the business knew it needed to connect with its agriculture customers in a more meaningful way, a way that would allow them to cut through the chatter.