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Best Purpose-Driven Marketing Strategy 2021

October 17, 2022March 15, 2023

Following the unprecedented hardships of 2020, Lumo Digital Outdoor took it upon themselves to help Kiwi businesses in need.

Best Marketing on a Shoestring Budget 2021

October 17, 2022March 15, 2023

Every Kiwi Vote Counts set out to mobilise dismally participating overseas Kiwi voters to take part in New Zealand’s 2020 General Election.

Best Marketing Communications Strategy 2021 – sponsored by NZME

October 17, 2022March 15, 2023

With flagging sponsorship attribution, ASB needed to improve its market position. So, ASB gave away the National rugby team.

Best In-House Marketing 2021 – sponsored by The Pond

October 17, 2022March 15, 2023

With a vision to be the most loved power company Electric Kiwi brought its comms strategy to life with a catchy tune.

Best Emerging Business/New Brand 2021

October 17, 2022March 15, 2023

Before the seltzer category had even made its way to New Zealand shores, DB Breweries were one step ahead.

Best Collaboration 2021

October 17, 2022March 15, 2023

After securing a partnership with Graham Norton, NZ wine company Invivo & CO managed to disrupt New Zealand’s wine market and the world’s.

Best Brand Transformation 2021 – sponsored by One Picture

October 17, 2022March 15, 2023

Perceived as old-fashioned, Flybuys required a complete transformation. After repositioning the brand, membership has soared.

Best Brand Extension/Innovation 2021

October 17, 2022March 15, 2023

Looking to engage Kiwis on the topic of content insurance, IAG introduced Tally, a fun extension to its State Contents Insurance brand.

Utilities/Communications 2021

October 17, 2022March 15, 2023

Standing out in a crowded VOD market was a challenge for Neon but Sky managed to crack the market by putting its best foot forward.

Travel/Leisure 2021

October 17, 2022March 15, 2023

With international borders closed, Tourism Holdings Limited had to switch marketing strategy abruptly for the local market.

Media/Publishing 2021

October 17, 2022March 15, 2023

With a declining audience and strong competitors, Flava transformed into one of the country’s leading radio stations, by bring back classics.

Public Sector 2021

October 7, 2022March 15, 2023

With a humorous yet serious campaign, the Department of Internal Affairs sparked the conversation about how to stay safe online.

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