YouTube NZ Marketing Awards 2025 winners

Profiles and information about the YouTube NZ Marketing Awards 2025 winners in each category, including comments from the judges.

These are published in the Sept-Nov 2025 issue of NZ Marketing magazine. Get your souvenir copy here.

Best Use of Content Marketing Campaign winner 2025: Tourism New Zealand

Tourism NZ invites global travellers to explore Aotearoa’s finest food and culture through rich content, smart PR and no paid media spend.

At just 22, Simran Wadhawan hit the road to success at full speed, becoming the youngest marketer at Goodman Fielder.

Spark could’ve flashed cash like every other ‘n00b’ brand, or actually done something for the community. It chose doing.

Matthew Pickering has driven a remarkable turnaround during his long term at ANZ, and he shows no sign of slowing down.

A nimble team of 60 marketing experts at Zuru is redefining what’s possible in the global FMCG landscape by challenging the status quo.

Craig Baldie is the YouTube NZ Marketing Awards Hall of Fame inductee for 2025. Here he chats with NZ Marketing.

Who won? Here’s a roundup of the YouTube NZ Marketing Awards winners 2025 – the night saw Vogel’s take out Brand of the Year.

To stand out in a crowded market, Animates backed a cause close to Kiwi pet owners: banning the public sale of fireworks.

After five decades of service to Aotearoa’s marketing industry, Keith Norris has been recognised with a special Lifetime Achievement Award.

The 2025 NZ Marketing Awards, hosted by NZ Marketing and the Marketing Association, were held on September 3. See the full winners list.