Excellence in Marketing Communication Strategy winner 2025: Kiwibank
Kiwibank aimed to cut customer scam losses by 30% with its ‘Is It Really Real? This is Flipping the Script on Fraud and Scams’ campaign.
Profiles and information about the YouTube NZ Marketing Awards 2025 winners in each category, including comments from the judges.
These are published in the Sept-Nov 2025 issue of NZ Marketing magazine. Get your souvenir copy here.
For a full list of NZ Marketing Awards 2025 winners, click here.
Kiwibank aimed to cut customer scam losses by 30% with its ‘Is It Really Real? This is Flipping the Script on Fraud and Scams’ campaign.
Meadow Fresh and brand ambassador Steven Adams took on the liquid breakfast giant to win over young families with Quick Brekkie.
It was the charity event of the year: more than 6,000 Kiwis came together to reclaim a world record and raise half a million dollars.
With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.
As Kiwi SMEs were being overlooked, Kiwibank stepped up with empathy and action, proving itself a true champion.
Export Ultra hit the spot for beer lovers with its Cold Call Back Service that saw rapper Vanilla Ice save brews from disaster.
To stay true to its commitment to keeping grocery prices low, Pak’nSave used data and tech to help shoppers save with its Top 50 price check.
With a tight deadline and modest budget, Sharesies transformed customers’ perceptions about its products – prompting them to sign up for more.
NZSki found a playful, low-budget way to revive the patchy spring season: turning spring skiing into a fun, rewarding experience.
“Let’s go Unpro” was Sport NZ’s message to young women in a campaign about enjoying the fun and freedom of playing sport.