The first round of judging for the 2021 TVNZ-NZ Marketing Awards is complete and the Finalists have been announced.
Below is the official list of Finalists appearing in alphabetical order across the three categories: Sector Awards, Excellence Awards and the Individual Awards:
Sector Awards Finalists
Company | Marketing Initiative |
2degrees | 2degrees, 2nd Chance Charlie – Fighting for Fair for Footy |
ASB | ASB Backing Business |
ASB | Borrow The All Blacks + Eden Park |
BestStart | NZ’s Most Trusted Childcare |
Burger King | Rebel Rebel, How Could They Know? |
Burger King | The Best Burger, Made Better |
Christchurch City Council | Bin Good and Gold Star Recycling Campaign |
Coastguard | Coastguard NZ: The Long Swim Home |
Coca-Cola Amatil | Evolving a Kiwi Icon |
Cystic Fibrosis New Zealand | Sweat For CF |
Department of Internal Affairs | Keep It Real Online |
Earthwise Group | Glow Lab – GET YOUR GLOW: Changing the Face of Beauty Advertising |
Dunedin City Council | A Pretty Good Plan D |
Every Kiwi Vote Counts | Meddle in the New Zealand Election |
Fisher & Paykel Healthcare | Take Care of the Pressure |
Foodstuffs New Zealand | inStickman |
Greater Wellington Regional Council | Urgent Metlink Customer Marketing and Communications During The COVID-19 Alert Level Changes |
Health Promotion Agency / Te Hiringa Hauora | QuitStrong – Stop Smoking Campaign |
IAG | Tally |
Inghams | Let’s Eat – Joining The Pea Protein Revolution |
J. H. Whittaker & Sons | Get Lost in Berry Forest! |
J. H. Whittaker & Sons | The Greatest Trans -Tasman get Together EVER! |
McDonald’s New Zealand | Return of the Mac |
Ministry for Primary Industries | Opportunity Grows Here: Getting 10,000 Kiwis Into Jobs and A Career In The Primary Industries |
Mitre 10 | Inspiring Customers to Live Life Outdoors |
Musashi/Vitaco | Musashi – Marketing that Performs |
National Collective of Independent Women’s Refuges Inc | Women’s Refuge: Safe Nights |
New Zealand Post | Delivered Tonight! |
NZ Mountain Safety Council | “Same Hunt, Different Story. Your Call” |
NZME | Flava Old School Hip Hop & RnB |
NZME | Herald Headspace |
Otago Polytechnic | Map Your Future |
Physiotherapy New Zealand | Your Physio Can See You Now |
Plumbing Plus | PlusFactor Rewards |
Powershop | Powershop: The Power of Relationships |
Ryman Healthcare | Ryman Pioneers a New Way of Living |
Skinny | Skinny – Endless Data Weekends |
Sky Television | Neon & Lightbox – Get it On! |
Starship Foundation | Starship Foundation PICU Campaign – The One Thing New Zealanders Helped Fix |
Te Taura Whiri i te Reo Māori | Te Wā Tuku Reo Māori – Māori Language Moment |
The Warehouse Group | Sustainable & Affordable |
Tourism Holdings Limited | Get Moving to Get NZ Moving |
Tourism New Zealand | Do Something New, New Zealand |
Toyota New Zealand | Toyota & ETNZ – In Crazy We Believe |
Toyota New Zealand | Toyota Hilux – Unbreakable Bond |
Trustpower | Trustpower Bundles – “Meant to be Together” |
Vodafone | No Cry Over Wifi |
Woolworths New Zealand | Bringing the Count to Countdown |
Woolworths New Zealand | Getting Personal with Online Shopping |
Excellence Awards Finalists
Company | Marketing Initiative |
2degrees | 2degrees, 2nd Chance Charlie – Fighting for Fair for Footy |
2degrees & Discovery, New Zealand Rugby Union, Hurricanes, Blues, Chiefs, Crusaders, Highlanders Super Rugby Clubs, New Zealand Rugby Players Association, Samsung | 2degrees, 2nd Chance Charlie – Fighting for Fair for Footy |
ASB | Borrow The All Blacks + Eden Park Two x Finalist |
Beer Hug | Beer Hug: Helping NZ Experience Great NZ Craft Beer, One Brewery at a Time |
bp Oil New Zealand | bp ‘Thank You Coffee’ |
BurgerFuel & Hell Pizza | Eat Fighter – Battle of the Brands |
Carpet Court | RhinoKids |
Citizen | Citizen |
Coca-Cola Europacific Partners | From Resuscitation to Magicking Delicious |
DB Breweries | Heineken – Don’t Drink Heineken |
DB Breweries | Welcome to Club Setter |
Earthwise Group | Glow Lab – GET YOUR GLOW: Changing the Face of Beauty Advertising |
Electric Kiwi | Electric Kiwi and the Song Two x Finalist |
Every Kiwi Vote Counts | Meddle in the New Zealand Election Two x Finalist |
Fire and Emergency New Zealand | Escape Week Two x Finalist |
Fisheries New Zealand & Māori Television | NZ Recreational Fishing Rules: Helping Fishers Protect our Precious Marine Resources |
Foodstuffs New Zealand | inStickman |
FUSE OMD | Dilmah – First Cup of the Day |
Genesis | ETNZ Sponsorship – Genesis Supporter Shirt |
Great Full & Bowel Cancer New Zealand | Bum Huggers |
IAG | Tally |
Inghams | Let’s Eat – A New Brand to The Pea Protein Party |
Invivo & Co and The Goat Farm, Augusto, Theivery, Pead | Invivo and Graham Norton’s Own Wine & Spirits |
J. H. Whittaker & Sons | The Greatest Trans -Tasman Get Together EVER! Two x Finalist |
Lion | Bombay Sapphire – Stir Creativity |
Lion | Speight’s Summit Ultra |
Lion | Speight’s x Movember – Meight’s |
Loyalty NZ | Transforming NZ’s Favourite Loyalty Programme – Flybuys |
Lumo Digital Outdoor | Lumo’s Purpose Driven Marketing Strategy |
McDonald’s New Zealand | McDonald’s ETNZ Campaign |
Meridian and Powershop | Meridian and Powershop |
Mitre 10 | Win in Value |
National Collective of Independent Women’s Refuges Inc | Women’s Refuge: Safe Nights |
NZ Mountain Safety Council | Innovative Safety Campaigns Save Lives |
NZME | Flava Old School Hip Hop & RnB |
NZME | OneRoof Accelerates Audience Growth with Data Capture, Personalisation, and AI Tools |
NZSki | NZSki Pre-Season Campaign |
NZSki | NZSki’s Super Earlybird Campaign |
Pic’s Peanut Butter | Building Community With Food |
Powershop | Kill Your Bill at Powershop Two x Finalist |
Powershop | Powershop and MBM |
Powershop | Winterrific at Powershop |
Ryman Healthcare | Ryman Pioneers A New Way of Living Two x Finalist |
Skinny & NZME | The Best Friendship Two x Finalist |
Sky Television | Neon & Lightbox – Get it On! |
Spark NZ | Spark 5G & Emirates Team New Zealand |
Health Promotion Agency / Te Hiringa Hauora & Dioscuri, Mapu Maia, Vaka Tautua, The Mental Health Foundation, Phil Siataga, Stephanie Erik, Tui Tararo | Mana Pasifika |
The Warehouse Group | How ‘Last Dad Standing’ got Kiwis Laughing and Making Dad’s Day with The Warehouse |
The Warehouse Group | Sustainable & Affordable Two x Finalist |
Tourism Holdings Limited | Get Moving to Get NZ Moving |
Todd Property Group | Ormiston Town Centre |
Tourism New Zealand | Do Something New, New Zealand |
Toyota New Zealand | Toyota & ETNZ – In Crazy We Believe |
Wendy’s New Zealand / Together | Datanator |
Woolworths New Zealand | Bringing the Count to Countdown |
Woolworths New Zealand | Getting Personal with Online Shopping |
Individual Awards Finalists
Nominee | Nominee Company |
Andrew Cooper | Electric Kiwi |
Ashlynne Jury | Tonkin + Taylor |
Brid Drohan-Stewart | Woolworths New Zealand |
Elise Le Compte | Silver Fern Farms |
Emily Reid | MediaWorks |
Jasmine Currie | J.H Whittaker & Sons |
Kathlynn Lee | bp Oil New Zealand |
Kelly Kernighan | Meridian Group |
Rachel Ellerm | Lion |
Sarah Dillon | Trees That Count |
Shane Evans | ASB |