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2021 Finalists


The first round of judging for the 2021 TVNZ-NZ Marketing Awards is complete and the Finalists have been announced.

Below is the official list of Finalists appearing in alphabetical order across the three categories: Sector Awards, Excellence Awards and the Individual Awards:

Sector Awards Finalists

CompanyMarketing Initiative
2degrees2degrees, 2nd Chance Charlie – Fighting for Fair for Footy
ASBASB Backing Business
ASBBorrow The All Blacks + Eden Park
BestStartNZ’s Most Trusted Childcare
Burger KingRebel Rebel, How Could They Know?
Burger KingThe Best Burger, Made Better
Christchurch City CouncilBin Good and Gold Star Recycling Campaign
CoastguardCoastguard NZ: The Long Swim Home
Coca-Cola AmatilEvolving a Kiwi Icon
Cystic Fibrosis New ZealandSweat For CF
Department of Internal AffairsKeep It Real Online
Earthwise GroupGlow Lab – GET YOUR GLOW: Changing the Face of Beauty Advertising
Dunedin City CouncilA Pretty Good Plan D
Every Kiwi Vote CountsMeddle in the New Zealand Election
Fisher & Paykel HealthcareTake Care of the Pressure
Foodstuffs New ZealandinStickman
Greater Wellington Regional CouncilUrgent Metlink Customer Marketing and Communications During The COVID-19 Alert Level Changes
Health Promotion Agency / Te Hiringa HauoraQuitStrong – Stop Smoking Campaign
IAGTally
InghamsLet’s Eat – Joining The Pea Protein Revolution
J. H. Whittaker & SonsGet Lost in Berry Forest!
J. H. Whittaker & SonsThe Greatest Trans -Tasman get Together EVER!
McDonald’s New ZealandReturn of the Mac
Ministry for Primary IndustriesOpportunity Grows Here: Getting 10,000 Kiwis Into Jobs and A Career In The Primary Industries
Mitre 10Inspiring Customers to Live Life Outdoors
Musashi/VitacoMusashi – Marketing that Performs
National Collective of Independent Women’s Refuges IncWomen’s Refuge: Safe Nights
New Zealand PostDelivered Tonight!
NZ Mountain Safety Council“Same Hunt, Different Story. Your Call”
NZMEFlava Old School Hip Hop & RnB
NZMEHerald Headspace
Otago PolytechnicMap Your Future
Physiotherapy New ZealandYour Physio Can See You Now
Plumbing PlusPlusFactor Rewards
PowershopPowershop: The Power of Relationships
Ryman HealthcareRyman Pioneers a New Way of Living
SkinnySkinny – Endless Data Weekends
Sky TelevisionNeon & Lightbox – Get it On!
Starship FoundationStarship Foundation PICU Campaign – The One Thing New Zealanders Helped Fix
Te Taura Whiri i te Reo MāoriTe Wā Tuku Reo Māori – Māori Language Moment
The Warehouse GroupSustainable & Affordable
Tourism Holdings LimitedGet Moving to Get NZ Moving
Tourism New ZealandDo Something New, New Zealand
Toyota New ZealandToyota & ETNZ – In Crazy We Believe
Toyota New ZealandToyota Hilux – Unbreakable Bond
TrustpowerTrustpower Bundles – “Meant to be Together”
VodafoneNo Cry Over Wifi
Woolworths New ZealandBringing the Count to Countdown
Woolworths New ZealandGetting Personal with Online Shopping

Excellence Awards Finalists

CompanyMarketing Initiative
2degrees2degrees, 2nd Chance Charlie – Fighting for Fair for Footy
2degrees & Discovery, New Zealand Rugby Union, Hurricanes, Blues, Chiefs, Crusaders, Highlanders Super Rugby Clubs, New Zealand Rugby Players Association, Samsung2degrees, 2nd Chance Charlie – Fighting for Fair for Footy
ASBBorrow The All Blacks + Eden Park Two x Finalist
Beer HugBeer Hug: Helping NZ Experience Great NZ Craft Beer, One Brewery at a Time
bp Oil New Zealandbp ‘Thank You Coffee’
BurgerFuel & Hell PizzaEat Fighter – Battle of the Brands
Carpet CourtRhinoKids
CitizenCitizen
Coca-Cola Europacific PartnersFrom Resuscitation to Magicking Delicious
DB BreweriesHeineken – Don’t Drink Heineken
DB BreweriesWelcome to Club Setter
Earthwise GroupGlow Lab – GET YOUR GLOW: Changing the Face of Beauty Advertising
Electric KiwiElectric Kiwi and the Song Two x Finalist
Every Kiwi Vote CountsMeddle in the New Zealand Election Two x Finalist
Fire and Emergency New ZealandEscape Week Two x Finalist
Fisheries New Zealand & Māori TelevisionNZ Recreational Fishing Rules: Helping Fishers Protect our Precious Marine Resources
Foodstuffs New ZealandinStickman
FUSE OMDDilmah – First Cup of the Day
GenesisETNZ Sponsorship – Genesis Supporter Shirt
Great Full & Bowel Cancer New ZealandBum Huggers
IAGTally
InghamsLet’s Eat – A New Brand to The Pea Protein Party
Invivo & Co and The Goat Farm, Augusto, Theivery, PeadInvivo and Graham Norton’s Own Wine & Spirits
J. H. Whittaker & SonsThe Greatest Trans -Tasman Get Together EVER! Two x Finalist
LionBombay Sapphire – Stir Creativity
LionSpeight’s Summit Ultra
LionSpeight’s x Movember – Meight’s
Loyalty NZTransforming NZ’s Favourite Loyalty Programme – Flybuys
Lumo Digital OutdoorLumo’s Purpose Driven Marketing Strategy
McDonald’s New ZealandMcDonald’s ETNZ Campaign
Meridian and PowershopMeridian and Powershop
Mitre 10Win in Value
National Collective of Independent Women’s Refuges IncWomen’s Refuge: Safe Nights
NZ Mountain Safety CouncilInnovative Safety Campaigns Save Lives
NZMEFlava Old School Hip Hop & RnB
NZMEOneRoof Accelerates Audience Growth with Data Capture, Personalisation, and AI Tools
NZSkiNZSki Pre-Season Campaign
NZSkiNZSki’s Super Earlybird Campaign
Pic’s Peanut ButterBuilding Community With Food
PowershopKill Your Bill at Powershop Two x Finalist
PowershopPowershop and MBM
PowershopWinterrific at Powershop
Ryman HealthcareRyman Pioneers A New Way of Living Two x Finalist
Skinny & NZMEThe Best Friendship Two x Finalist
Sky TelevisionNeon & Lightbox – Get it On!
Spark NZSpark 5G & Emirates Team New Zealand
Health Promotion Agency / Te Hiringa Hauora & Dioscuri, Mapu Maia, Vaka Tautua, The Mental Health Foundation, Phil Siataga, Stephanie Erik, Tui TararoMana Pasifika
The Warehouse GroupHow ‘Last Dad Standing’ got Kiwis Laughing and Making Dad’s Day with The Warehouse
The Warehouse GroupSustainable & Affordable Two x Finalist
Tourism Holdings LimitedGet Moving to Get NZ Moving
Todd Property GroupOrmiston Town Centre
Tourism New ZealandDo Something New, New Zealand
Toyota New ZealandToyota & ETNZ – In Crazy We Believe
Wendy’s New Zealand / TogetherDatanator
Woolworths New ZealandBringing the Count to Countdown
Woolworths New ZealandGetting Personal with Online Shopping

Individual Awards Finalists

NomineeNominee Company
Andrew CooperElectric Kiwi
Ashlynne JuryTonkin + Taylor
Brid Drohan-StewartWoolworths New Zealand
Elise Le CompteSilver Fern Farms
Emily ReidMediaWorks
Jasmine CurrieJ.H Whittaker & Sons
Kathlynn Leebp Oil New Zealand
Kelly KernighanMeridian Group
Rachel EllermLion
Sarah DillonTrees That Count
Shane EvansASB

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