NZSki found a playful, low-budget way to revive the patchy spring season: turning spring skiing into a fun, rewarding experience.

“Let’s go Unpro” was Sport NZ’s message to young women in a campaign about enjoying the fun and freedom of playing sport.

Tourism NZ invites global travellers to explore Aotearoa’s finest food and culture through rich content, smart PR and no paid media spend.

It was dubbed the ‘impossible brief’ but a tricky sexual health topic was turned on its head to give us bragging rights over herpes. 

Pak’nSave stuck to its core idea – using the most affordable spokesperson to illustrate its lowest food price promise for 18 years.

Spark could’ve flashed cash like every other ‘n00b’ brand, or actually done something for the community. It chose doing.

A nimble team of 60 marketing experts at Zuru is redefining what’s possible in the global FMCG landscape by challenging the status quo.

Craig Baldie is the YouTube NZ Marketing Awards Hall of Fame inductee for 2025. Here he chats with NZ Marketing.

To stand out in a crowded market, Animates backed a cause close to Kiwi pet owners: banning the public sale of fireworks.