It was dubbed the ‘impossible brief’ but a tricky sexual health topic was turned on its head to give us bragging rights over herpes. 

Pak’nSave stuck to its core idea – using the most affordable spokesperson to illustrate its lowest food price promise for 18 years.

With homebuyers overwhelmed by choices, Fletcher Living turned to technology to make content more relevant to individuals’ journeys.

A major shopping date isn’t when you’d expect warnings about overspending, but Westpac’s bold message resonated with young consumers.

Meadow Fresh and brand ambassador Steven Adams took on the liquid breakfast giant to win over young families with Quick Brekkie.

It was the charity event of the year: more than 6,000 Kiwis came together to reclaim a world record and raise half a million dollars.

With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.

As Kiwi SMEs were being overlooked, Kiwibank stepped up with empathy and action, proving itself a true champion.

Export Ultra hit the spot for beer lovers with its Cold Call Back Service that saw rapper Vanilla Ice save brews from disaster.

To stay true to its commitment to keeping grocery prices low, Pak’nSave used data and tech to help shoppers save with its Top 50 price check.

With a tight deadline and modest budget, Sharesies transformed customers’ perceptions about its products – prompting them to sign up for more.