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Excellence in Healthcare/Beauty Marketing Strategy winner 2025: The New Zealand Herpes Foundation

September 4, 2025September 9, 2025

It was dubbed the ‘impossible brief’ but a tricky sexual health topic was turned on its head to give us bragging rights over herpes. 

Excellence in Long-Term Marketing Strategy winner 2025: Pak’nSave

September 4, 2025September 9, 2025

Pak’nSave stuck to its core idea – using the most affordable spokesperson to illustrate its lowest food price promise for 18 years.

Excellence in MarTech Strategy winner 2025: Fletcher Living

September 4, 2025September 9, 2025

With homebuyers overwhelmed by choices, Fletcher Living turned to technology to make content more relevant to individuals’ journeys.

Excellence in Financial & Banking Marketing Strategy winner 2025: Westpac

September 4, 2025September 9, 2025

A major shopping date isn’t when you’d expect warnings about overspending, but Westpac’s bold message resonated with young consumers.

Excellence in Marketing Communication Strategy winner 2025: Kiwibank

September 4, 2025September 5, 2025

Kiwibank aimed to cut customer scam losses by 30% with its ‘Is It Really Real? This is Flipping the Script on Fraud and Scams’ campaign.

Excellence in New Brand Development winner 2025: Goodman Fielder

September 4, 2025September 9, 2025

Meadow Fresh and brand ambassador Steven Adams took on the liquid breakfast giant to win over young families with Quick Brekkie.

Excellence in Not-for-Profit Marketing Strategy winner 2025: Raukatauri Music Therapy Trust

September 4, 2025September 9, 2025

It was the charity event of the year: more than 6,000 Kiwis came together to reclaim a world record and raise half a million dollars.

Excellence in Public Sector/Government Marketing Strategy winner 2025: Auckland Transport

September 4, 2025October 29, 2025

With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.

Best B2B Marketing Campaign winner 2025: Kiwibank

September 4, 2025September 9, 2025

As Kiwi SMEs were being overlooked, Kiwibank stepped up with empathy and action, proving itself a true champion.

Best B2C Marketing Campaign winner 2025: DB Breweries

September 4, 2025September 9, 2025

Export Ultra hit the spot for beer lovers with its Cold Call Back Service that saw rapper Vanilla Ice save brews from disaster.

Best Data-Driven Marketing Campaign winner 2025: Pak’nSave

September 4, 2025September 9, 2025

To stay true to its commitment to keeping grocery prices low, Pak’nSave used data and tech to help shoppers save with its Top 50 price check.

Best In-House Marketing Campaign winner 2025: Sharesies

September 4, 2025September 9, 2025

With a tight deadline and modest budget, Sharesies transformed customers’ perceptions about its products – prompting them to sign up for more.

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