Excellence in Public Sector/Government Marketing Strategy winner 2025: Auckland Transport
With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.
With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.
As Kiwi SMEs were being overlooked, Kiwibank stepped up with empathy and action, proving itself a true champion.
Export Ultra hit the spot for beer lovers with its Cold Call Back Service that saw rapper Vanilla Ice save brews from disaster.
To stay true to its commitment to keeping grocery prices low, Pak’nSave used data and tech to help shoppers save with its Top 50 price check.
With a tight deadline and modest budget, Sharesies transformed customers’ perceptions about its products – prompting them to sign up for more.
NZSki found a playful, low-budget way to revive the patchy spring season: turning spring skiing into a fun, rewarding experience.
“Let’s go Unpro” was Sport NZ’s message to young women in a campaign about enjoying the fun and freedom of playing sport.
Tourism NZ invites global travellers to explore Aotearoa’s finest food and culture through rich content, smart PR and no paid media spend.
At just 22, Simran Wadhawan hit the road to success at full speed, becoming the youngest marketer at Goodman Fielder.
Spark could’ve flashed cash like every other ‘n00b’ brand, or actually done something for the community. It chose doing.
Matthew Pickering has driven a remarkable turnaround during his long term at ANZ, and he shows no sign of slowing down.
A nimble team of 60 marketing experts at Zuru is redefining what’s possible in the global FMCG landscape by challenging the status quo.