Excellence in MarTech Strategy winner 2025: Fletcher Living
With homebuyers overwhelmed by choices, Fletcher Living turned to technology to make content more relevant to individuals’ journeys.
With homebuyers overwhelmed by choices, Fletcher Living turned to technology to make content more relevant to individuals’ journeys.
Meadow Fresh and brand ambassador Steven Adams took on the liquid breakfast giant to win over young families with Quick Brekkie.
A major shopping date isn’t when you’d expect warnings about overspending, but Westpac’s bold message resonated with young consumers.
It was the charity event of the year: more than 6,000 Kiwis came together to reclaim a world record and raise half a million dollars.
With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.
As Kiwi SMEs were being overlooked, Kiwibank stepped up with empathy and action, proving itself a true champion.
Export Ultra hit the spot for beer lovers with its Cold Call Back Service that saw rapper Vanilla Ice save brews from disaster.
To stay true to its commitment to keeping grocery prices low, Pak’nSave used data and tech to help shoppers save with its Top 50 price check.
At just 22, Simran Wadhawan hit the road to success at full speed, becoming the youngest marketer at Goodman Fielder.
Spark could’ve flashed cash like every other ‘n00b’ brand, or actually done something for the community. It chose doing.
Matthew Pickering has driven a remarkable turnaround during his long term at ANZ, and he shows no sign of slowing down.
A nimble team of 60 marketing experts at Zuru is redefining what’s possible in the global FMCG landscape by challenging the status quo.