NZ Marketing Team, Author at New Zealand Marketing magazine

How do we right-size SMEs in New Zealand?

Since the new leadership in 2019, Reach has undergone a transformation and CEO Straun Abernethy explains how this became their winning formula.

One of New Zealand’s longest-standing independent agencies, Charm, reflects on challenges and positive change.

After receiving the 2023 Grand Effie Award, Special NZ gives NZ Marketing a behind the scenes look into their award-winning work.

Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country.

Known for their award-winning Made For You Review for Spark, Proximity talks what it takes to create a win-win for client and customer.

Sarah Pepworth was revealed to be the newly-appointed Head of Brand Marketing at Sky and we catch up with her to discuss the company’s future vision.

After two decades, Lassoo Media and PR are introducing a new brand promise that is set to bring something new to the landscape.

Brother NZ Marketing Manager Julie Chappell on the company’s big wins in 2023 and why the NZ Marketing Awards are important for the industry.

NZ Marketing takes a dive into the ongoing debate of earned media vs paid media debate in a world of cutthroat budgets.

We talk to Julian Smith, GM global marketing of apple distributor Rockit Global. In 2023, Rockit Global won Marketing Team of the Year.