At last, here are the winners of the YouTube NZ Marketing Awards 2025.
The 34th annual Awards, hosted by NZ Marketing magazine and the NZ Marketing Association, were held at Auckland’s Spark Arena on September 3. The glittering night honours best work and brightest marketing talent across Aotearoa and is the premier awards programme in the calendar.
For the second year running, Antonia Prebble was MC, guiding everyone through the proceedings.
Once again, YouTube was the premier sponsor of the Awards.
Check out the full winners list below and click the links to read about why they won, including comments from the judges.
Supreme Awards
| Award | Winner |
| Brand of the Year | Vogel’s |
| Marketer of the Year | Matthew Pickering, general manager marketing, ANZ Bank New Zealand |
| Marketing Team of the Year | Zuru Group |
| Marketer of the Future | Simran Wadhawan, assistant brand manager, Goodman Fielder |
| Marketing Hall of Fame | Craig Baldie, managing director, Lion NZ |
| Best Overall Marketing Campaign Award | Animates NZ Holdings |
| Supreme Marketing Excellence Award | Spark New Zealand |
Special Award
| Award | Winner |
| Lifetime Achievement | Keith Norris, compliance consultant, Marketing Association |
Excellence Awards
| Award | Winner | Marketing initiative |
| Excellence in B2B Marketing Strategy | Fisher & Paykel Healthcare | Launching F&P Solo: World-First Mask, Category-Breaking Strategy |
| Excellence in Brand Transformation Strategy | Norsewear | Norsewear – The Sock Brand That Saved a Town |
| Excellence in Consumer Products & Services Strategy | One New Zealand | One New Zealand – One Wallet |
| Excellence in Data Insights Strategy | Summerset Retirement Villages | The Power of a Simple Customer Funnel |
| Excellence in Fast Moving Consumer Goods Strategy | Abe’s Bagels | Put It On A Bagel |
| Excellence in Financial & Banking Marketing Strategy | Westpac | Black Friday Hangovers |
| Excellence in Healthcare/Beauty Marketing Strategy | The New Zealand Herpes Foundation | Make New Zealand the Best Place in the World to Have Herpes |
| Excellence in Long-Term Marketing Strategy | Pak’nSave | Stick to the Plan |
| Excellence in Marketing Communication Strategy | Kiwibank | Is It Really Real? This Is Flipping the Script on Fraud and Scams |
| Excellence in MarTech Strategy | Fletcher Living | Fletcher Living |
| Excellence in New Brand Development | Goodman Fielder | Meadow Fresh Quick Brekkie |
| Excellence in Not-for-Profit Marketing Strategy | Raukatauri Music Therapy Trust | Restoring Mana (Prestige): The World’s Largest Haka for Raukatauri Music Therapy Trust |
| Excellence in Public Sector/Government Marketing Strategy | Auckland Transport | Mix Your Go |
| Excellence in Social Purpose Driven Marketing Strategy | Animates NZ Holdings | The Pawprint Petition |
| Excellence in Sponsorship Strategy | Spark New Zealand | Spark Game Arena Live |
| Excellence in Travel/Leisure & Entertainment Marketing Strategy | Spark New Zealand | Spark Game Arena Live |
| Excellence in Utilities/Communications Marketing Strategy | Spark New Zealand | Spark Game Arena Live |
Marketing Campaign Awards
| Award | Winner | Marketing initiative |
| Best B2B Marketing Campaign | Kiwibank | This is Fuel for Your Rocket – Kiwibank Fast Capital |
| Best B2C Marketing Campaign | DB Breweries | Export Ultra Cold Call Back Service |
| Best Data Driven Marketing Campaign | PaK’nSave | Data that Sticks: Pak’nSave’s Price Gap Digital Platform |
| Best In-House Marketing Campaign | Sharesies | Sharesies Summer Campaign: More Ways to Wealth |
| Best Marketing on a Shoestring Budget Campaign | NZSki | NZSki – Spring Shred Challenge |
| Best Not-for-Profit Marketing Campaign | The New Zealand Herpes Foundation | Make New Zealand the Best Place in the World to Have Herpes |
| Best Public Sector/Government Marketing Campaign | Sport New Zealand Ihi Aotearoa | Let’s go Unpro |
| Best Use of Content Marketing Campaign | Tourism New Zealand | Tourism New Zealand – Pou-o-Kai: The Restaurant with the Most Stars |
| Best Use of Video Marketing Campaign | The New Zealand Herpes Foundation | Make New Zealand the Best Place in the World to Have Herpes |
The winners are featured in NZ Marketing magazine issue 84, Sept-Nov 2025. Why not subscribe? Get four issues a year for just $50 (including delivery) if you autorenew.
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