NZ Marketing Awards

When AIA bought Sovereign, they faced the challenge of bringing together two different businesses to relaunch to market. They did this by unifying their 1,000+ team towards a collective dream.

With suicide amongst our men a national tragedy, The Movember Foundation and New Zealand Rugby, with the help of BC&F Dentsu set out to disrupt the moment of silence tradition within sport.

Using various internal and external data sources, Kiwibank and Equifax joined forces to “pre-screen” and target the bank’s online campaigns.

The evolution of Rhythm & Vines between the years of 2015 – 2020 is a story of passion for the brand, determination and good old-fashioned promoter hustle.

The 25-year-long partnership between Foodstuffs and FCB has consisted of shared beliefs, values, focus and lots of fun. Twelve of those years have been dedicated to PAK’nSAVE’s iconic stickman campaign that has continued to deliver on ROI.

To retain its position as New Zealand’s most loved and trusted brand, Whittaker’s has partnered with Rainforest Alliance and made a conscious effort to remind its consumers of its commitment to be a moral and ethical company.

When the nation went into Lockdown, the Royal New Zealand Returned & Services’ Association and New Zealand Defence Force were forced to completely rethink traditional Anzac Day celebrations.

After scouring the Earth for the technology that would allow Tegel to create the taste and texture of authentic fired chicken – direct from the freezer – in 2019 they finally cracked it.

Despite Covid-19 coinciding with Cardrona’s largest online sales month, the Cardrona in-house marketing team managed a historic sixth consecutive year of pre-season sales growth.

Tourism New Zealand has spent over 20 years consistently building a strong and unique position for New Zealand as a holiday destination. But, with plateauing visitor arrivals and growing global competition, the brand needed a much-needed wakeup.