Open borders, open arms: The return of destination and travel marketing
We find out whether attitudes around travel have changed following the pandemic, and how marketers are adapting to this new era.
Search Results for : Covid-19 pandemic
Excellence in Not-for-Profit Marketing Strategy 2022
In a bid to raise Northland’s vaccination rates, Māori Health Providers called on RUGBY FOR LIFE to lead a grassroots campaign.
Reshaping retail marketing
With technology racing ahead and the pandemic changing consumer behaviour, we hear from industry experts about what’s trending in MarTech.
Connected shopping: Creating seamless customer experiences online and offline
David Nothling-Demmer chats with industry players about what CX excellence looks like and how to delight customers at every touchpoint.
Aligning values: Responsible media and brand messaging
Graham Medcalf takes a look at how our uncertain world is making us rethink our values and consumer interactions.
Not-for-Profit 2021
The National Collective of Independent Women’s Refuges helped vulnerable women and children thanks to a well-executed marketing strategy.
Branding for Good
In an increasingly untrusting world in need of reassurance, Ian Howard says brands will be judged by what they do, not what they say.
Inside the June/July 2022 Issue of NZ Marketing
This issue of NZ Marketing puts focus on the retail industry, and more specifically omnichannel approaches to retail marketing. From the latest trends in shopper marketing, the newest technologies, strategic insight from big brand retailers and more, this issue will inspire new ideas and ways of reaching your customers wherever you may find them.
A new flight path
As Air New Zealand looks to revive its business on the back of the pandemic, David Nothling-Demmer asks what it takes to get a (re)brand strategy off the ground and flying high. The airline’s General Manager Brand & Marketing Jeremy O’Brien has the answers…
Market research trends in 2022 – what to expect
Stephen Walker, Regional Director, NZ, Toluna, a tech company operating in the market research space, talks about the key changes experienced within the industry in 2021, and how these will affect us in 2022.