The funnel is not dead, just different
Ange Dunn, Senior Business Director at Perceptive, highlights how marketing funnels are changing and explores new strategies to stay ahead.
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Taking marketing to the next level: An inside look at Quantum Jump
When Ben Goodale identified an untapped niche during a career break he decided to launch Quantum Jump.
Best B2B Marketing Initiative 2022
XERO NZ has supported businesses through tough times empowering them to create resilience in their business.
Excellence in New Brand Development 2022
With a small budget and big competition, TRUESTOCK was able to achieve a large return on investment and meet demand for local stock imagery.
A brand new world: Navigating a changing media landscape
The marketing landscape is on the precipice of change as technology and the way audiences consume media evolves at an astounding rate.
Young Marketer of the Year finalist 2022 – Hannah McLean
Hannah McLean attributes her success in marketing to finding her own way and distancing herself from traditional styles taught at university.
Marketing and the future of the female creative
Committing to more inclusive and diverse representation, NZ Marketing Editor David Nothling-Demmer engaged four marketers for a conversation on gender in the industry and what can be done to achieve equality.
How To Use Social Media To Cash In On the Easter Spending Spike
Easter is a time for everyone to stock up on groceries, books, fancy lunches and dinners – and take well-deserved breaks. Tasman Page says this time of year is also the perfect opportunity for businesses to learn how to effectively use social media to provide the best information and experiences for consumers during big spending periods.
Insight From the Indelible Mark Ritson
When a crisis occurs, who do you call? Who indelibly comes to mind? Ghostbusters, Batman, Wonder Woman? We know no fantasy fictional character who can aid during this Covid-19 pandemic. But, we do know a super-marketer.
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